£299 GBP each
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This one-day workshop empowers marketing professionals and leaders with practical AI skills to revolutionize their marketing strategies.
Through hands-on application, you’ll learn how to leverage AI for data-driven decision-making and process optimization. Ensure your daily workflows are built to enable AI-enhanced market research, content creation, automation, and analytics. By leveraging AI tools, you’ll really begin to streamline workflows, personalize marketing, and drive data-informed, high-impact strategies in a competitive landscape.
Market research and competitive analysis: AI-powered tools and techniques can help marketers analyze market trends and monitor brand reputation and competitor activity. It can also be used to automate marketing reporting and analytics by analyzing marketing data, applying data visualization techniques, and automating report generation and distribution.
Marketing with AI use cases, challenges & ethics: Identify potential AI use cases within your marketing workflow and evaluate the benefits and challenges of integrating AI into your marketing activities along with analyzing real-world ethical challenges in AI-driven marketing.
Prompt engineering and content creation for marketers: Use AI tools to generate, optimize, and repurpose content across various formats, such as social media captions, email newsletters, and blogs. Leverage AI tools to generate creative ideas for marketing campaigns or product launches and facilitate AI-powered brainstorming sessions with your team.
CEO & Co-Founder, Global Fertility Connections
Ama Gordon is the CEO & Co-Founder of Global Fertility Connections Corp. Her brand marketing experience spans across consumer packaged goods, wines & spirits and women’s health products and services.
After graduating Magna Cum Laude, from Temple University she honed her marketing skills working in both the US and international markets. She later earned an MBA degree from Fordham University before pursuing a career in brand management. She believes in being intentional and strategic on the journey of professional success but mostly doing what you love!
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.
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