Advanced Facebook Ads Workshop | Online | October 26

$70 AUD each
Wednesday, 26 October, 2022
2 5 am EDT
Perth (Online)

About This Workshop

Facebook advertising is a cheap and effective way to generate sales, but its full capabilities are not often utilised. This workshop aims to dive deep into the different aspects of a Facebook advertising campaign and advanced techniques. Perfect for Business owners, Marketing managers and Marketing professionals, students will learn to set up a Facebook Advertising campaign from start to finish based on their own business and marketing objectives, pick the best targeting format plus discover best practices for tracking and optimisation.

Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

  • Have your camera turned on for the entire session
  • Have an accessible microphone
  • Be in a quiet, well-lit space with minimal distractions
  • Strong internet connection

Takeaways

  • How to set up an optimised Facebook Pixel on their website
  • Analyse audience data for business purposes
  • Split testing demographics, placements and creatives
  • How to build an email database at minimal cost using Facebook ads
  • Integrate their Facebook advertising with Google Analytics

Preparation

In preparation, please download Zoom.

NOTE: this class will not be recorded, however, slides will be sent within 7 days following the session.

If you have any questions please reach out to ausfrontlines@generalassemb.ly

About the Instructor

Sotirios Seridis Photo

Founder, XYZ Lab

Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.

Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.