Actionable Gamification: Beyond Points, Badges, and Leaderboards
16

Friday, 16 December

1 5 pm PST

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco , CA 94104
$65 USD
Regular Ticket
$65 USD
Total

Questions? Read our FAQs

Actionable Gamification: Beyond Points, Badges, and Leaderboards

Yu-kai Chou Photo


President, Octalysis Group

16

Friday, 16 December

1 5 pm PST

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco , CA 94104
$65 USD
Regular Ticket
$65 USD
Total

Questions? Read our FAQs

About This Class

  • How Gamification is Human-Focused Design

  • The 8 Core Drives of motivation

  • Differences between White Hat vs Black Hat Motivation, as well as Left Brain (Extrinsic Motivation) vs Right Brain (Intrinsic Motivation Core Drives)

  • Designing for the Four Phases of a Player’s Journey (Discovery, Onboarding, Scaffolding, Endgame), as well as for various Player Types (Achievers, Explorers, Socializers, Killers/Competitors).

  • How to turn a million “fun” ideas into a realistic and refined experience through Effect-Ease Feature Lists and Ugly Concept Wireframes.

Takeaways

  • Understanding of how and why some engaging products can get users obsessed while others with better technology or prettier design fail to achieve traction.

  • Understanding of why most gamification campaigns fail and what's wrong with slapping on points, badges, and leaderboards.

  • Obtain a framework that breaks down motivation into 8 individually exclusive but mutually exhaustive Core Drives.

  • Besides learning how to engender motivation, understand the nature of that motivation via White Hat/Black Hat, Intrinsic/Extrinsic, long-term/short-term engagement designs.

  • A combination of game design, game dynamics, motivational psychology, behavioral economics, UX/UI, a bit of neuroscience, technology systems, and business applications that drive an ROI.

Prereqs & Preparation

  • Bring a laptop that can takes notes, work with simple spreadsheets, internet enabled, and a design/wireframing software or just Powerpoint or Keynote.

  • Bring a problem you want to solve that relates to motivation. Define the “Desired Actions” of the behavior and how it relates to your business metrics.

About the Instructor

Yu-kai Chou Photo

President,
Octalysis Group

Yu-kai Chou is an Author and International Keynote Speaker on Gamification and Behavioral Design. He is the Original Creator of the Behavior Framework: Octalysis, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. He is currently President of The Octalysis Group, and has been a regular speaker/lecturer on gamification and motivation worldwide, including at organizations like Google, Stanford University, LEGO, TEDx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain government, and many more.

Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003. In 2015, Yu-kai was rated #1 among the “Gamification Gurus Power 100” by RISE, and was also awarded “Gamification Guru of the Year Award” for both 2014 and 2015 by the World Gamification Congress based in Europe. He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as LEGO, Accenture, eBay, Huawei, Fidelity, AIG Japan, Verizon, HP, Ericsson, Cisco, Wells Fargo, and more. His work has been featured in Forbes, The Wall Street Journal, The World Journal, Business Insider, PBS, and many more.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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