Actionable Gamification: Beyond Points, Badges, and Leaderboards | San Francisco

How Gamification is Human-Focused Design

The 8 Core Drives of motivation

Differences between White Hat vs Black Hat Motivation, as well as Left Brain (Extrinsic Motivation) vs Right Brain (Intrinsic Motivation Core Drives)

Designing for the Four Phases of a Player’s Journey (Discovery, Onboarding, Scaffolding, Endgame), as well as for various Player Types (Achievers, Explorers, Socializers, Killers/Competitors).

How to turn a million “fun” ideas into a realistic and refined experience through Effect-Ease Feature Lists and Ugly Concept Wireframes.

Understanding of how and why some engaging products can get users obsessed while others with better technology or prettier design fail to achieve traction.

Understanding of why most gamification campaigns fail and what's wrong with slapping on points, badges, and leaderboards.

Obtain a framework that breaks down motivation into 8 individually exclusive but mutually exhaustive Core Drives.

Besides learning how to engender motivation, understand the nature of that motivation via White Hat/Black Hat, Intrinsic/Extrinsic, long-term/short-term engagement designs.

A combination of game design, game dynamics, motivational psychology, behavioral economics, UX/UI, a bit of neuroscience, technology systems, and business applications that drive an ROI.

Bring a laptop that can takes notes, work with simple spreadsheets, internet enabled, and a design/wireframing software or just Powerpoint or Keynote.

Bring a problem you want to solve that relates to motivation. Define the “Desired Actions” of the behavior and how it relates to your business metrics.