Acorns & GA Present: Building the Future with Growth Hacking | Melbourne

About this event

You’ve probably heard of growth hacking, but do you really understand what it is? What is growth hacking? Is it an alternative to marketing? Is it just about conversion rate optimisation? Come along and find out!

In this event, you’ll not only learn about growth hacking and the methods that come with it, you’ll also be able to start applying new strategies to significantly increase your customer base.

Our panel of experts will go through: - The discipline of growth hacking and what makes a good growth hacker. - Strategic approaches and examples of growth hacking to optimize an existing product / company’s conversion funnel. - Viral campaigns, A/B testing and how to identify your most valuable acquisition channels. - What makes a good growth culture, and how the panelists hack growth every day.

We'll look at a variety of different growth hacks, tips and tricks that cleverly utilise data, technology and behavioural science across acquisition, conversion, retention, advocacy and the product.

This event will also teach you how create a structured framework that focus these techniques on the areas that will make the biggest difference to your business.

Everyone is welcome, drinks are on us!