A Beginner's Guide to Email Marketing | Online

About this class

With the latest research showing that 75% of consumers want to hear your marketing words via email—if you’re not already using this cost effective way of connecting with customers, your business is missing out. This session, aimed at small businesses on tight budgets, will show you how to get started with the basics of email marketing.

This 90-minute session will take a comprehensive look at email—how it works as a broadcast medium, how to connect with your customers via email, and the best practices for utilising this form of communication. Additionally, we'll discuss ways to choose your email marketing service and go through the process of setting up a campaign on MailChimp, one of the leading email marketing platforms.

Takeaways

• How to make a strategic choice about the direction of your company’s emails in relation to your customer
• Choose which platform best suits your needs
• Set up an email campaign and understand the basic report parameters
• How to create and send a campaign in MailChimp
• Understand the basic report parameters, marketing best practices, and the effectiveness of great headlines and copies

Prereqs & Preparation

This is a beginner's class for individuals and businesses looking to get started with email marketing.