It’s no secret. Tech talent is in high demand across industries, but finding people with the skill sets to fill these roles has been challenging, causing competition amongst businesses for talent in tech — in software engineering, UX design, data science, and digital marketing. As a result, jobs in data analytics, computer science, cloud computing, software engineering, digital marketing, and others pay well.
So what does “pay well” really mean? Using data from PayScale, Glassdoor.com, and Burning Glass’s most recent Hybrid Jobs report, we’ve put together the numbers for the most common entry level tech jobs. (Note: salary levels quoted below are for the U.S. and can vary from country to country.)
Depending on which city you live in, the median salary for a web developer is $60,290 and can range from $41,000 – $89,000. Many consider web development the gateway to engineering. As web developers level up, they may find themselves in software engineering positions. Software engineers generally make between $63,000 – $129,000. With experience, software engineers command salaries above the $100,000 pay grade. A chief technology officer makes an average of $163,000 or more. Experience level, however, dictates actual pay for any tech job.
Wrangling data, finding insights, and building predictive models are some of the most critical needs of the modern-day business. As a result, data analysts and computer science professionals are in high demand. This job is perfect for the math-oriented who enjoy working with numbers to drive business impact. Skills required include programming languages for wrangling data, using tools to deliver visual and statistical analysis, know commonly used modeling techniques, and be able to synthesize findings to guide business decisions. Most graduates with a bachelor’s degree enter the data science field as a data analyst, a role for which the national average is $68,345. With experience, they can graduate to becoming a data scientist, whose average salary is $115,376.
(Curious to learn more about the difference between data analytics and data science? Read on here.)
User experience (UX) design is a critical function of the tech industry. UX designers determine the interaction experience the user encounters with a website, app, or software. Great designers are able to anticipate a user’s needs and expectations, making the experience simple and intuitive and have skills in user research, information architecture, prototyping , wireframes, and graphic design.
Note that there are many other roles in the field related to disciplines like product design, information architecture, service design, and UX research.
The ever-evolving field of digital marketing is about leveraging communication channels to acquire, engage, convert, and keep customers. Fluency in SEO (search engine optimization), digital advertising, and social media platforms are key requirements for digital marketers. Because digital marketing is highly measurable, a solid digital marketer embraces data and can pull reports to explain campaign performance.
In the digital marketing field, the average advertised salary is $73,427. After working as a digital marketing manager and proving your ROI, your next level up is marketing director, generally earning upwards of $150,000. Once you’ve truly mastered all sides of digital marketing — advertising, SEO, social media engagement, and more — you may reach the level of chief marketing officer, earning an average of $174,000 per year. Comparatively, with the rise of social media and essential need for a competitive online presence, the digital marketing industry has started to offer some of the highest paying careers in tech.
Arguably the most interdisciplinary career path in tech, product management touches web development, business and analytics, and UX design. As a product manager, you drive the development and implementation of a product, using market insights to inform the way a product is built, used, and distributed. You are the product’s biggest advocate and an enthusiastic team leader, managing the workflow for design and development teams, keeping an eye on outside competition, and establishing a larger identity for what the product can be. You might work closely with a large scope of tech professionals, from the database administrator and computer scientist to the software developer and cloud architect.
The average advertised salary for product managers is $111,618. Many product managers climb the ranks, a small portion eventually becoming chief product officer. Some find that their cross-disciplinary skill set allows them to become entrepreneurs themselves, and decide to start their own companies.
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