It’s no secret. Tech talent is in high demand across industries, but finding people with the skill sets to fill these roles has been challenging, causing competition amongst businesses for talent in tech — in coding, UX design, data science, and digital marketing.
As a result, jobs in tech pay well.
So what does “pay well” really mean? Using data from PayScale, Glassdoor.com, and our Hybrid Jobs report developed with Burning Glass, we’ve put together the numbers for the most common entry level roles in tech.
Depending on which city you live in, the median salary for web developers is $57,502 and can range from $37,998 – $84,953. Many consider web development the gateway to engineering. As web developers level up, they may find themselves in software engineering positions. Software engineers generally make between $57,104 – $119,794. With experience, software engineers command salaries above the $100,000 pay grade. A chief technology officer makes an average of $150,000 or more. Experience level, however, dictates actual pay.
Wrangling data, finding insights, and building predictive models are some of the most critical needs of the modern-day business. As a result, data analysts and scientists are in high demand. This role is perfect for the math-oriented who enjoy working with numbers to drive business impact. Skills required include programming languages for wrangling data, using tools to deliver visual and statistical analysis, know commonly used modeling techniques, and be able to synthesize findings to guide business decisions. Most enter the data science field as a data analyst, a role for which the national average is $60,476. With experience, they can graduate to becoming a data scientist, whose average salary is $113,436.
User experience (UX) design is a critical function of the tech industry. UX designers determine the interaction experience the user encounters with a website, app, or software. Great designers are able to anticipate a user’s needs and expectations, making the experience simple and intuitive and have skills in user research, information architecture, prototyping , wireframes, and graphic design.
The ever-evolving field of digital marketing is about leveraging communication channels to acquire, engage, convert, and keep customers. Fluency in SEO (search engine optimization), digital advertising, and social media platforms are key requirements for digital marketers. Because digital marketing is highly measurable, a solid digital marketer embraces data and can pull reports to explain campaign performance.
In the digital marketing field, the average advertised salary is $73,427. After working as a digital marketing manager and proving your ROI, your next level up is marketing director, generally earning upwards of $150,000. Once you’ve truly mastered all sides of digital marketing — advertising, SEO, social media engagement, and more — you may reach the level of chief marketing officer, earning an average of $189,000 per year.
Arguably the most interdisciplinary career path in tech, product management touches web development, business and analytics, and UX design. As a product manager, you drive the development and implementation of a product, using market insights to inform the way a product is built, used, and distributed. You are the product’s biggest advocate and an enthusiastic team leader, managing the workflow for design and development teams, keeping an eye on outside competition, and establishing a larger identity for what the product can be.
The average advertised salary for product managers is $103,124. Many product managers climb the ranks, a small portion eventually becoming chief product officer. Some find that their cross-disciplinary skill set allows them to become entrepreneurs themselves, and decide to start their own companies.
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