How to Connect your Tumblr to Google Analytics



This post is the final post in a 4-part series on connecting your blog to Google Analytics. Below is a listing with links to the previous three posts.

Unlike Blogger and WordPress, Tumblr does not provide any tools at all to track your blog’s visitors, page views, etc. Tumblr recommends and makes it very easy to connect to Google Analytics.

Below are step-by-step instructions for getting your Tumblr blog properly connected to Google Analytics. Once you do, you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.

Connecting Google Analytics to Tumblr

We’ve saved the easiest for last. Tumblr is the newest of these blogging platforms, and they’ve made it very easy to connect to Google Analytics. Follow these steps.

  1. Login to your Tumblr account at
  2. At the top right, click on the link to “Edit Theme”.


  1. A new menu will appear on the left side of the screen. Scroll all the way to the bottom of this menu.
  1. Click in the space below “Google analytics ID”, and paste your UA-12345678-9 Google Analytics account ID.
  2. Scroll back to the top of that left side menu, and click Save.

That concludes this 4-part series on connecting Google Analytics to your Blogger, WordPress, or Tumblr blog. We’ll wait and see what Medium comes up with. In the meantime, you should go to the Google Analytics Youtube channel for tips on how to use this powerful tool.

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About Kevin Sandlin

Kevin Sandlin is a serial entrepreneur and 7-time startup veteran, including one IPO and two acquisitions. Kevin founded CWNP with $500, and grew the company into the industry standard for vendor-neutral WiFi certification & training through great digital, email, and content marketing. Kevin is the founder of Atlanta Tech Blogs and Pitch Practice and teaches General Assembly's part-time Digital Marketing course in Atlanta. Follow Kevin on Twitter @kevsandlin.

Disclaimer: General Assembly referred to their Bootcamps and Short Courses as “Immersive” and “Part-time” courses respectfully and you may see that reference in posts prior to 2023.