Celebrating 10 Years: Callum Goodwilliam


It takes a community.

In celebration of our 10-year anniversary, we are highlighting some of our best people, partners, and instructors. Over the next few weeks, you’ll have the opportunity to be inspired by some incredible stories that have driven the success of our enterprise business.

Keep reading to meet Callum Goodwilliam, our manager of instruction in Europe, who pairs our expert instructors with enterprise clients to help them upskill and reskill their employees for the future of work. 

GA: Where are you located, and what is your role at GA? 

Callum Goodwilliam: I am currently based in Valencia, Spain, and I am the manager of instruction in Europe.

GA: Tell us a little bit about your role. 

Callum Goodwilliam: I think of myself as a coach first, but my role certainly contains elements of recruitment, as we’re always looking for new instructors who bring specific skill sets and deep subject matter expertise. 

Recruitment is a cornerstone of what we do, but I’ve never described myself as a recruiter because normally, that’s a process where you’re handing that person on to an organization. A big difference for us is once we’ve found the right person, we’re preparing them for the classroom. So, it’s going through extensive training and ongoing support 1:1 with a person to make sure they will become a great instructor.

We stay with the person for their entire life cycle at GA. So, that’s a big distinction and why I really like my work, as I’ve had the opportunity to collaborate with so many amazing people.

GA: What is the instructor’s role in learning, and how do you think they impact the learning experience? 

Callum Goodwilliam: The instructors are the center of the learning experience. Of course, great content and the programs designed by our instructional designers or learning experience architects are critical to the learning experience, but the instructor sits at the heart of that experience for our students. They’re bringing the content to life and building relationships with the students in the classroom. They’re also breathing life into the curriculum through their experiences, examples, and  real-world interactions. 

To be a good instructor, you have to have an interest in people and have a deep interest in bringing your subject to life. I’ve asked a lot of people what qualities their favorite teachers have, and it’s usually one of three reasons: 

1. Knowledge: They have deep subject matter expertise, love what they do, and know the subject inside out.

2. Empathy: They care about you, your goals, what you want to achieve, and what matters to you as a person.

3. Challenge: They know how to stretch you beyond what you thought was possible. 

For me, these are all connected. You have to care about where someone’s going to help push them effectively. 

GA: How do you match an enterprise business with an instructor?

Callum Goodwilliam: It depends on the client context and the needs of the organization. For some organizations, depending on the learning goals and objectives, it might be advisable to match a specific organization and a specific sector with an instructor from the same space or industry. 

Other times, it might be more valuable for that organization to get a counter perspective. For example, if the organization running the program is established and very large, it may be best to have an instructor come in from a smaller organization or a startup for balancing and supportive viewpoints and ideas. 

That’s where really understanding what the client’s problem is and what their goals are can help. 

GA: What advice do you have for leaders who are trying to prepare for the future of work?

Callum Goodwilliam: I’m a firm advocate for learning being at the heart of every organization to ensure that a company can cope with the speed of change around us. 

I believe organizations have a responsibility to drive positive change in the world. They should be equipping employees, not just for the future of work in their organization, but also for their own future. 

There’s a lot of uncertainty in the world right now, and I do the work I do because I believe we are all collectively responsible for making work better for people. Hopefully, doing this makes the world a little better along the way. 

Stay tuned for more incredible stories from our team and partners in the coming weeks. Want to learn more about how GA can make a difference in your business today? Get in touch

Disclaimer: General Assembly referred to their Bootcamps and Short Courses as “Immersive” and “Part-time” courses respectfully and you may see that reference in posts prior to 2023.