Whether you’re looking to learn to do your own digital marketing for your business, get into the life of a digital marketer, or add new skills to your existing arsenal, there are plenty of free and affordable resources out there to help you learn your CPCs from your CPMs, and how to master the tools of the trade.
Below is a list of our favorite resources and certifications to help you learn digital marketing in 2020!
Guides + Blogs
Search Engine Optimization is key to any digital marketing strategy, and Moz is the go-to free resource for all things SEO. It’s got everything you need whether you’re a complete newbie to keyword research and optimization, or an experienced digital marketer looking to refresh your skill set.
Best for: SEO
Our pick: The One Hour Guide to SEO is a quickfire lesson in 6 easy-to-digest videos, covering all the need-to-know SEO essentials in just one hour.
Content Marketing Institute
Explore blogs, resources, and guides on all things content marketing with the Content Marketing Institute. They also have a killer daily newsletter that you should definitely sign up for to keep on top of all the latest trends in content marketing.
Best for: Content marketing
Our pick: Getting Started in Content Marketing is a “back to basics” series designed to get you started, offering content marketing essentials, processes to implement, and helpful templates.
Ahrefs is one of the best hubs full of tutorials, case studies, and opinion pieces from some of the best in the industry. Check out some of their great free tools for when you’ve mastered your SEO skills!
Best for: SEO
Our pick: Once you’ve learned the SEO basics, one of the best free tools out there is the Ahrefs SEO toolbar, a chrome extension that allows you to do top level SEO audits of any website with the click of a button.
An icon in the digital world, Neil Patel hosts an amazing comprehensive suite of educational content on anything and everything you need to learn digital marketing.
Best for: SEO, content marketing, email marketing, social media, e-commerce, and search.
Our pick: Instagram Unlocked is part of the free digital marketing training series, and offers a free two-week training module to help you learn social media marketing strategies specifically for Instagram growth — something everybody wants.
AdEspresso Academy includes step-by-step guides to learn both Facebook and Google Ads that are easy to understand, as well as regular webinars, blogs, and downloadable ebooks full of great free content.
Best for: Facebook Ads and Google Ads
Our pick: On the Academy page, there’s a great list of 6 easy steps to getting on top of Facebook Ads; start with an eight part guide that covers everything from setting up an account, all the way through to reporting and optimisation.
Social Media Examiner
With guides, studies, webinars, and a great podcast to help you keep up to date with the world of social, Social Media Examiner is your hub for social media knowledge.
Best for: Social media marketing
Our pick: While we typically hear a lot about Facebook and Instagram, it’s not often people talk about the power of social media marketing on LinkedIn — a no brainer for B2B companies. This guide to LinkedIn ads is a great starting point for anyone new to LinkedIn ads, and provides a huge number of helpful Linkedin articles and strategy templates.
Search Engine Land
What started as a major resource for all things search-related, Search Engine Land has now branched into email, social, and retail. It offers free webinars, how-to guides, handy resources, and tools for auditing to help you understand almost all aspects of digital marketing.
Best for: Search, Email, Social and Retail
Our pick: Google Ads can be confusing (don’t worry, we get it!) but this beginner’s guide to paid search is incredibly easy to follow and understand, with things like glossaries for common terms and how to do keyword research — a must read for those who are new to paid search!
UnBounce is a landing page building platform, but also has a very good resource and learning centre to help you understand everything you need to know about landing pages, conversion optimisation, and where landing pages sit within the wider digital marketing landscape.
Best for: Landing pages and conversion rate optimisation
Our pick: Never given landing pages a thought until now? This 8 module introduction is a great way to understand the fundamentals of landing pages, why they matter, and how to use them.
While there’s plenty of free guides, resources and blogs out there, a certification can help you stand out from the crowd when looking for a job as a digital marketer, or give you an easy to follow holistic overview of a topic, coming out with the confidence to action your learnings. Here’s our picks for the best online certifications out there:
Google Analytics Academy + Google Digital Garage
Get certified in Google Ads, Google Analytics, and Google My Business while also completing non-certification short courses in more niche areas, or explore courses on topics like Google Shopping and YouTube.
After utilising the library of free resources Facebook offers through their learning centre (there are over 90 courses!), you can apply your knowledge of social media marketing and beyond to their Blueprint Exams and obtain a Facebook certification in a few key areas. The best part? They’ll guide you through exactly what you need to learn for each course.
Cost: $150 USD
With both short courses and certifications, HubSpot Academy is globally recognised, and has many different digital marketing courses to help you learn digital marketing essentials, covering almost all areas including social media marketing, SEO, and business analytics.
Hootsuite Academy offers socially focused certifications and courses with an exam at the end of each certification. As a leading social media platform, the Hootsuite brand is very well respected within the industry, and their certifications are too.
Cost: $99–$999 USD
And lucky last, we can’t go past one of the best resources for learning digital marketing — General Assembly! GA offers part-time and full-time digital marketing courses, as well as short hands-on workshops across all areas of digital marketing, and is one of the industry’s most respected education providers. Want to know more? Get in touch!