Why sales needs AI now
Sales cycles are faster, buyers are more informed, and your team is under pressure to do more with less. Cold calls and generic pitches don’t cut it anymore. The reps who win are the ones who know how to use data to guide their conversations, prioritize the right prospects, and deliver personalized outreach at scale.
That’s where our AI for Sales Workshop comes in. It’s not about replacing salespeople—it’s about giving them sharper tools. With the right AI skills, you and your sales team can qualify leads faster, forecast with more accuracy, and focus your (and their) time where it matters most.
What you’ll learn in this AI for sales workshop
This isn’t a theory-heavy lecture. Over two live sessions (four hours each), learners get hands-on with AI tools that make an immediate difference in sales performance.
Here’s what you can expect to cover:
- Lead qualification: Use AI to sort signals from noise and identify prospects worth pursuing.
- Forecasting accuracy: Train AI models to help you predict revenue and close rates with more confidence.
- Personalized outreach: Generate messaging that speaks to each buyer’s needs—without spending hours drafting every single email.
- Workflow integration: Learn how to fold AI into your existing process instead of reinventing it.
By the end, you’ll walk away with practical strategies you and your team can use to sharpen the pipeline and close more deals.
Who this AI for sales workshop is for
If you’re in sales, business development, or revenue operations, this practical AI workshop was built with you in mind. It’s designed for professionals who already know the fundamentals of selling but want to add AI to their toolkit.
Whether you’re managing a pipeline, building prospecting lists, or tracking quotas, you’ll learn how AI can help you hit targets faster—and with less manual grind.
Why learn with General Assembly
There are plenty of AI demos out there, but GA does it differently. Our role-specific AI training workshops are:
- Interactive: You’ll use AI tools in real time—not just watch slides.
- Practical: Every lesson ties back to outcomes you can apply on the job immediately.
- Recognized: You’ll leave with a digital badge that validates your new skills to peers, employers, and clients.
This isn’t about buzzwords or hype. It’s about building competence that lasts beyond the workshop.
Your next move
Sales is changing, and the people who embrace AI will stay ahead. This workshop gives you the playbook to qualify smarter, forecast better, and personalize at scale—without burning yourself out.
Learn more and sign up for the next AI for Sales Workshop, and walk away with strategies you can start using on your very next call.