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UX Design Basics with AI: Customer-Centered Problem Framing | Three-hour workshop

Customer feedback is everywhere—reviews, surveys, support tickets, product comments—but turning those messy inputs into a clear, actionable problem to be solved is where most teams get stuck.

This hands-on, instructor-led workshop shows you how to use AI tools to transform unstructured customer feedback into structured insights and a well-defined, measurable problem statement.

In this three-hour session, you’ll work through real-world customer feedback, learn how to clean and analyze text with a large language model, and use a practical framework to define stakeholders, identify core business challenges, and articulate success metrics. No coding or analytics background required. 

 
Design | AVAILABLE ONLINE

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  • Hands-on practice
  • Live instruction
  • Real-world application
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Workshop Dates

If you don’t see a time that works for you, check back again soon—we’re always adding new workshops to the calendar.
Keep in mind, registration closes 24 hours before the workshop start date.

Online
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May 20

Wed: 12:00pm - 3:00pm EDT

OnlineNew York City
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May 20

Wed: 12:00pm - 3:00pm EDT

OnlineLondon
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May 20

Wed: 12:00pm - 3:00pm EDT

OnlineMontenegro
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May 20

Wed: 12:00pm - 3:00pm EDT

Who’s this for?

This workshop is ideal for…

  • Professionals who work with customer feedback, research, or business data and want a clearer way to define problems
  • Early-career analysts, designers, marketers, or product professionals learning how AI can support structured decision-making
  • Business owners tired of reacting to feedback and ready to define the real business problem behind it
FINAL DSC_5175

Tooling/technical requirements

To participate in this workshop, you’ll need to make sure you’re set up for success with the following:

  • A free Google account
  • A Zoom account
  • Access to a free large language model like ChatGPT or Claude    
hands-on-laptop

Key Takeaways

You’ll leave this workshop confident in your ability to:

Turn unstructured customer feedback into usable data

Use AI tools to organize, clean, and structure messy text data so it can support analysis and decision-making.

Frame a clear, stakeholder-focused business problem

Identify who the work is for, what challenge matters most, and how to translate insights into a meaningful project direction.

Define measurable success criteria for analysis or UX initiatives

Write problem statements that include testable hypotheses, success metrics, and realistic outcomes teams can act on.

Workshop Agenda

Learn how businesses move from raw feedback to defined problems, and where AI can help speed up the process.
Use a large language model to clean, structure, and explore a sample dataset while identifying early insights and stakeholder needs.
Create a new dataset with AI, explore patterns, and apply the same framing process to a fresh scenario.
Combine stakeholder goals, data insights, feasibility checks, and ethical considerations into a clear, actionable project definition.

QUESTIONS? WE'VE GOT ANSWERS.

We understand that sometimes plans change. If you can no longer make it to a class or workshop, please email help@ga.co at least seven days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
Look out for an email one day before, and one hour before the workshop with the Zoom link and workshop materials. If you don’t see the email, check your spam folder or reach out to help@ga.co and we’ll make sure you’re set up.
This workshop involves three hours of live instruction.
You bet—we want you to continue practicing and referencing the things you learned long after your workshop ends. You should receive the recording and any in-class materials within one week of your workshop via email.
We don't believe your education should end when your workshop does, so you'll have plenty of time to access your class recordings to review and revisit what you've learned at your own pace.
Yes. We love this for you. If you enroll in a course within six months of your workshop, you can apply what you paid for the workshop toward your course. Talk to an admissions specialist to learn more about this — no strings attached.
Think of free classes as the “sample spoon.” No cost, no commitment, and you can try as many flavors as you want. Free classes are one-to-two hours long and hosted in a Zoom webinar where participant audio/video is automatically off, and interaction is contained within Zoom chat and Q&A functions. Workshops, on the other hand, are more like the “single scoop.” It costs a little, but you get a lot more. Workshops are three-to-seven hours of live instruction hosted in a Zoom meeting room where participants can share audio/video and interact live with instructors and classmates.
1 REFUND POLICY
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

2 COMMUNITY CODE OF CONDUCT
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.
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