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PRODUCT MANAGEMENT FUNDAMENTALS | two-day evening workshop

Join us for two, three-hour evening sessions to learn the fundamentals of product management and get hands-on practice with the skills and methods that product managers use daily — live with an industry pro.

Think of it as a low-risk way to test the waters of a product management career, whether you’re interested in making a switch into the industry or just want to learn basic product management skills that you can apply to your current job.

 
Business | AVAILABLE ONLINE

Join US

  • Hands on practice
  • Live instruction
  • Product management foundations
  • Understand the product design process
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Who’s this for?

This workshop is for you if…

  • You’re curious about how products, both physical and digital, are created from start to finish.
  • You find yourself working with other teams like designers and engineers, and need guidance on managing multiple stakeholders.
  • You’re interested in taking a Product Management Short Course, but want to test the waters first.
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technical requirements

To participate in this workshop, you’ll need to make sure you’re set up for success with the following:

  • A free Google account
  • A Zoom account
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Key Takeaways

This workshop will leave you feeling confident in your knowledge of:

PRODUCT MANAGEMENT BASICS

You’ll be able to explain the basic role and responsibilities of a product manager, and understand the career possibilities within the field of product management.

COLLECTING AND ANALYZING USER FEEDBACK

From user interviews to affinity mapping, you’ll have the skills in your toolbelt to better understand your users needs and behaviors, and build a product that will actually solve their problem.

CREATING AND TESTING A HYPOTHESIS

You’ll learn why testing is so important, and understand when to use which testing method to get the information you need to validate (or void) your hypothesis.

Workshop Agenda

Learn the difference between a product manager and project manager, understand what we mean when we say “product” (spoiler alert: it’s more than just online websites and apps), and see what kind of career possibilities exist in the realm of product management.
How do product managers know what to build? They define a user problem and work toward a solution. Learn to differentiate between a problem and a solution (trust us, they can be easily confused), and to create a problem statement for your user’s specific need.
When building a solution, it’s important to understand how your user behaves. Enter: user interviews. Learn the basics of user interviews like building an interview plan, how to identify and avoid bias, and complete a partner exercise where you’ll actually practice the interview skills you’ve learned.
Once you have the qualitative data from your user interviews… What do you do with it? You map it. Get hands-on practice with compiling qualitative user data into categories and distinguishing trends and insights — also known as affinity mapping.
You wouldn’t buy a car without test-driving it, and you shouldn’t build a product without doing the same. Understand the different types of tests you can run (heads-up: there are a lot) and how to continue to collect user data and iterate on your product’s design.

About the INSTRUCTORs

Next Steps

QUESTIONS? WE'VE GOT ANSWERS.

We get it, sometimes life gets in the way. If you’re unable to attend a workshop you signed up for, let us know at least a week before the start date and you’ll get a full refund. If you need to cancel within one week of the workshop, you’ll be eligible for a credit to transfer to the next session. Reach out to help@ga.co if you need to cancel or reschedule a workshop.
Look out for an email one day before, and one hour before the workshop with the Zoom link and workshop materials. If you don’t see the email, check your spam folder or reach out to help@generalassemb.ly and we’ll make sure you’re set up.
Our workshops are split into two evening sessions that are each three hours long. Workshops typically take place on a Monday and Wednesday, or Tuesday and Thursday, from 3–6 p.m. PT/6–9 p.m. ET.
Don’t worry, we know life can be hectic — and unpredictable. If you can only make one session, you'll still have access to the recordings for the entire workshop that you can reference at any time.
You bet — we want you to continue practicing and referencing the things you learned long after your workshop ends. You should receive the recording and any in-class materials within one week of your workshop via email.
We don’t think access to education (especially education you’ve paid for) should ever be cut off, so all of our workshop recordings are available indefinitely — you can revisit the content as often as you want, for as long as you need.
YES. We love this for you. If you enroll in a short course within six months, or a bootcamp within one year of your workshop, you can apply what you paid for the workshop toward your course. Talk to an admissions specialist to learn more about this — no strings attached.
Think of free classes as the “sample spoon.” No cost, no commitment, and you can try as many flavors as you want. Free classes are two hours long and hosted in a Zoom webinar where participant audio/video is automatically off, and interaction is contained within Zoom chat and Q&A functions. Workshops, on the other hand, are more like the “single scoop.” It costs a little, but you get a lot more. Workshops are six hours of live instruction hosted in a Zoom meeting room where participants can share audio/video and interact live with instructors and classmates.
1 REFUND POLICY
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

2 COMMUNITY CODE OF CONDUCT
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.
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