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AI for Marketers | Two-Day Workshop

Join us for two sessions (four hours each) to learn practical AI skills to revolutionize your marketing strategy.

Through hands-on application, you’ll learn how to leverage AI for data-driven decision-making and process optimization. Ensure your daily workflows are built to enable AI-enhanced market research, content creation, automation, and analytics. By leveraging AI tools, you’ll really begin to streamline workflows, personalize marketing, and drive data-informed, high-impact strategies in a competitive landscape. 

 
AI | AVAILABLE ONLINE

Join US

  • Hands on practice
  • Live instruction
  • Foundational AI skills
  • Use AI to enhance marketing strategy
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Workshop Dates

If you don’t see a time that works for you, check back again soon — we’re always adding new workshops to the calendar.
Keep in mind, registration closes 24 hours before the workshop start date.

OnlineNew York City
Register
Jan 26 - Jan 28

Mon: 11:00am - 3:00pm EST

Wed: 11:00am - 3:00pm EST

Online
Register
Jan 26 - Jan 28

Mon: 11:00am - 3:00pm EST

Wed: 11:00am - 3:00pm EST

OnlineLondon
Register
Jan 26 - Jan 28

Mon: 11:00am - 3:00pm EST

Wed: 11:00am - 3:00pm EST

OnlineNew York City
Register
Feb 23 - Feb 25

Mon: 11:00am - 3:00pm EST

Wed: 11:00am - 3:00pm EST

Online
Register
Feb 23 - Feb 25

Mon: 11:00am - 3:00pm EST

Wed: 11:00am - 3:00pm EST

Who’s this for?

This workshop is ideal for:

  • Senior marketing managers
  • Content marketers (email, SEO, social media, etc…)
  • Creative professionals
*Participants should have one-plus years experience in marketing and a basic understanding of CRM, market research, and marketing analytics.
3 21-1

technical requirements

To participate in this workshop, you’ll need to make sure you’re set up for success with the following:

  • A free Google account
  • A Zoom account
Full tooling requirements will be shared within 2 weeks of the workshop
hands-on-laptop

Key Takeaways

You’ll leave this workshop understanding the basics of:

Market research and competitive analysis

AI-powered tools and techniques can help marketers analyze market trends and monitor brand reputation and competitor activity. It can also be used to automate marketing reporting and analytics by analyzing marketing data, applying data visualization techniques, and automating report generation and distribution.

Marketing with AI use cases, challenges & ethics

Identify potential AI use cases within your marketing workflow and evaluate the benefits and challenges of integrating AI into your marketing activities along with analyzing real-world ethical challenges in AI-driven marketing.

Prompt engineering and content creation for marketers

Use AI tools to generate, optimize, and repurpose content across various formats, such as social media captions, email newsletters, and blogs. Leverage AI tools to generate creative ideas for marketing campaigns or product launches and facilitate AI-powered brainstorming sessions with your team.

Workshop Agenda

Identify potential AI use cases within your marketing workflow and evaluate the benefits and challenges of integrating AI into your marketing activities along with analyzing real-world ethical challenges in AI-driven marketing.
Write and refine AI prompts for various marketing tasks and provide constructive feedback on peer-generated prompts to improve effectiveness.
Utilize AI-powered market research tools and techniques to conduct competitive analysis, identify market trends, and monitor brand reputation and competitor activity.
Leverage AI-powered marketing analytics platforms and reporting tools to analyze marketing data, apply data visualization techniques, and automate report generation and distribution.
Utilize AI-powered marketing automation platforms to personalize targeting, automate marketing workflows, and integrate AI with other marketing tools and platforms.

Next Steps

QUESTIONS? WE'VE GOT ANSWERS.

We understand that sometimes plans change. If you can no longer make it to a class or workshop, please email help@ga.co at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Look out for an email one day before, and one hour before the workshop with the Zoom link and workshop materials. If you don’t see the email, check your spam folder or reach out to help@generalassemb.ly and we’ll make sure you’re set up.
This workshop is spread across two days – four hours each day – and includes instructional time, hands-on exercises, Q&A, and breaks.
You bet — we want you to continue practicing and referencing the things you learned long after your workshop ends. You should receive the recording and any in-class materials within one week of your workshop via email.
We don't believe your education should end when your workshop does, so you'll have plenty of time to access your class recordings to review and revisit what you've learned at your own pace. 
YES. We love this for you. If you enroll in a short course within six months, or a bootcamp within one year of your workshop, you can apply what you paid for the workshop toward your course. Talk to an admissions specialist to learn more about this — no strings attached.
Think of free classes as the “sample spoon.” No cost, no commitment, and you can try as many flavors as you want. Free classes are two hours long and hosted in a Zoom webinar where participant audio/video is automatically off, and interaction is contained within Zoom chat and Q&A functions. Workshops, on the other hand, are more like the “single scoop.” It costs a little, but you get a lot more. Workshops are six hours of live instruction hosted in a Zoom meeting room where participants can share audio/video and interact live with instructors and classmates.
1 REFUND POLICY
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

2 COMMUNITY CODE OF CONDUCT
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.
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