Yewande Odusanwo

Founder, Chief Digital Strategist, Zora Digital

Chicago

I am a seasoned marketing expert who combines data, strategy, talent, and hard work to improve conversions, optimize channels, and "growth hack" businesses efficiently.

I completed additional Master's studies at New York University with a concentration in Digital Marketing and Strategy. This extra training allows me to operate on the bleeding edge of technology and social trends that grow businesses.

Before graduate school, I earned an undergraduate degree in Mechanical Engineering from the University of Michigan, which speaks to my passion for figuring out how things work.

Since entering the workforce, I have played key roles in many sales and marketing projects for Ford Motor Company, Kraft Foods, Playtex Products and Sears Holding, to name a few. Many of my initiatives have yielded uncommonly good results.

I hold expert-level credentials in Google Adwords strategy and reporting. Highly adept at Google Analytics, I can analyze current data, set up new goals and create automated reports that get to the heart of where, when, and how your company should be spending each marketing dollar.

My unparalleled experience in digital marketing makes me uniquely qualified to set up and manage integrated marketing strategies for all manner of brands. I bring to the table a tremendous amount of education, experience, and mastery of both traditional and emerging channels.

Skills:

Digital Marketing

Google Analytics

Google AdWords (Certified)

E-Commerce

Key traits: Energetic | Creative | Strategic | Analytical | Collaborative"