Wilson Chew Photo

Wilson Chew

Co-Founder, Reassemble


Wilson is a content strategist and co-founder of Reassemble, with an inordinate fondness for usability. Since 2016, he has planned and carried out design projects for a wide range of clients, including Pernod Ricard, voestalpine and the Institute of Policy Studies. The goal - to create services that support real user needs, and does so in an integrated, intuitive way.

Besides the research and design work that goes into creating products, he is also actively involved in capacity-building, having worked with organisations like Insead and StartupX to train entrepreneurs and managers in human-centred design. He is an ACTA-qualified adult educator.Outside of all this, he enjoys birdwatching and creating languages.

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