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Wells Trenfield

Director, Jasper Coffee

Melbourne

Wells and his partner started Jasper Coffee in 1989. He has since opened 5 iconic Melbourne coffee stores. In 2003 Wells put Fairtrade on the map by becoming Australia’s first Fairtrade Licensed Roaster and Organic Certified Roaster. Jasper Coffee became Australia’s first 100% carbon neutral coffee company in 2009 and last year became Australia’s first coffee company to achieve B CORP Certification.

Every morning at his roastery, Wells is to be found cupping around 30 different coffees from around the World just to maintain his standards of Quality Control in every cup.

Wells has directed his company with many personal producer relationships where he regards his company as a conduit between the growers and the consumer, and demonstrated that these endeavours do pay.

He has established World Vision’s first commercial partnership, a hallmark relationship with Ethiopian coffee producers in Yirgacheffe where Jasper Coffee contributed over $98,000 helping to bring better living and production standards to the community.

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An Evening With Ethical Businesses - How to Make a Profit & an Impact

An Evening With Ethical Businesses - How to Make a Profit & an Impact

Join us as we bring together leaders in the ethical and sustainable business sector to examine how today’s businesses can positively impact the health of the people & the planet.

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