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    Vida Asrina

    Head of Design/ Design Practice Lead, Endeavour Group

    Australia

    Vida Asrina is a national award winner for 2021 Women in Digital in the UX Leader of the year category. She's a human centred design practitioner with various industries background. She started the design team at endeavour from scratch, from two to today with 50+ talented designers (Service design, UX, UI, and CRO specialists) at endeavourX of the Endeavour Group Limited. She's passionate about social impact, youth engagement, coffee, and human interaction.

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