Vanessa Yeo Barger

VP of Brand, Love, Bonito

Singapore

Vanessa heads the Brand organisation at Love, Bonito and is the strategic and creative force behind its Integrated Marketing, Social Media, Social Impact, Community Experiences and Communications, and Creatives.

As chief storyteller, she takes on the mission of raising brand awareness & engagement, by creating brand stories that are beautiful and thoughtful, resonate and inspire, drive interest, acquisition, loyalty and fuel obsession - all to supercharge Love, Bonito's mission to be the most thoughtful brand made for the everyday Asian woman. She has most notably launched LBCommunity+, the brand’s first loyalty program and brand-obsession ecosystem that customers keep returning to. She also created Create The Future - a crucial brand pillar for social responsibility, catered to supporting and empowering women.

With 15 years in consumer marketing with major cosmetics, apparel, and fitness brands across Asia, Vanessa brings with her results-driven, thoughtful and consumer-first experience in global brand-building. She is most well-known for pioneering the launch of grassroots community initiatives and experiential marketing for lululemon in Hong Kong and APAC, tripling their goals in community growth and speed of expansion in less than a year.