Tricia Huerta

Lead Product Manager, BCG X

Sydney

Passionate about building products and product teams, Tricia has been working in Product for over 10 years, across a wide spectrum of industries. As a Lead Product Manager at BCG X, she specialises in the 0 to 1 MVP build, helping world-leading companies find and develop their next great start-up, from inception to market release. Part of a mutli-disciplinary team, Tricia works with corporate partners to develop and pitch business and product ideas, based on market, industry and user research, and then brings those ideas to life through iterative development and release alongside the wider product and tech team. Responsible for both the day-to-day build, release, learn and iterate cycle, as well as the long-term product vision and strategy for each venture she supports, Tricia is used to the startup life: wearing many hats and getting the job done.

Throughout her career, Tricia has worked with tight-knit teams of designers and engineers to ideate, pitch and build B2C and B2B products, including content delivery, eCommerce and UGC platforms, mobile apps, experiential marketing tools, booking, payment and authentication systems, smart city solutions, IoT, ML/AI and digital transformation projects. Working with clients in telecommunications, media, not-for-profit, finance, retail, government and more, she enjoys the challenge of innovation and delivery, no matter the vertical.

A General Assembly student since 2012 in San Francisco, Tricia is excited to be joining the instructor team to share her product experience and hopefully enable the product managers of tomorrow to hone their craft and build great things.