Tressie is making healthy, handmade meals the next big thing in her role as Chief Marketing Officer at Snap Kitchen, where she joined in 2016 to take the start-up brand to the next level. She is responsible for rapid menu innovation, leading a world class culinary and dietitian collaboration to create share-worthy dishes. The team develops on trend meals that ignite conversation with marketing incorporated into the thinking for menu design on day one. The team is creating campaigns that captivate the brand loyalists and drive trial with future fans across retail, delivery and wholesale channels. Tressie is extremely passionate about empathizing with customer needs, connecting to culture, defining the brand voice, challenging the status quo, and developing others.
Made In Austin: Digital Marketing With Snap Kitchen
For Day 3, Food + Brews Day, hear from Snap Food Kitchen CMO, Tressie Lieberman on how this company is using tech to change the food game!