Tracey Ferreira

Director, SparkOVER

Brisbane

Tracey is a brand and communications strategist who brings the base marketing functions of consumers and conversations to life in a digital world. Having spent time in both agency and client roles she has had the opportunity to introduce her planning frameworks and clever approaches to execution to more than 100 brands.

As founder of the sparkOVER consulting brand, she is helping local brands to focus on the endgame. In her words, it is about three simple things: "getting more customer, getting them to spend more, more often. New digital channels now allow this to happen faster and smarter than ever before."

Tracey holds an MBA and was a previous winner of the ADMA Young Marketer of the Year.