Business
AI-First Product Management
This course is designed to help learners build the product management skills companies are looking for today by blending proven PM practices with the power of AI.
Tracey Ferreira
Director, SparkOVER
Brisbane
Tracey is a brand and communications strategist who brings the base marketing functions of consumers and conversations to life in a digital world. Having spent time in both agency and client roles she has had the opportunity to introduce her planning frameworks and clever approaches to execution to more than 100 brands.
As founder of the sparkOVER consulting brand, she is helping local brands to focus on the endgame. In her words, it is about three simple things: "getting more customer, getting them to spend more, more often. New digital channels now allow this to happen faster and smarter than ever before."
Tracey holds an MBA and was a previous winner of the ADMA Young Marketer of the Year.
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