Tony DeYoung is a hands-on digital marketing and growth hacking consultant to software companies from small startups to leading consumer software brands.
He holds a Masters in Psychology from Yale University and a Masters in Statistics from Stanford. He spends his time between city life in San Francisco and farm life in Western Sonoma.
SEO for Beginners
Get a practical introduction to SEO and find out how you can implement it into your business.
Introduction to Google Ads
Learn the basics of Google AdWords, including designing effective ad copy, keyword audience targeting, and estimating your ad’s success.
Google Analytics Bootcamp
Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.
Intermediate AdWords: Beyond the Basics
Understanding the basics of Google's Conversion & Analytics module is a vital part of successful user acquisition with AdWords.
Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.
Facebook Advertising 101: Making Facebook Advertising Pay
You’ll learn why Facebook advertising is so valuable and the most important things you need to know so that you don’t waste your money.
Google Analytics Intermediate Bootcamp
Learn to move beyond simple trend reporting to powerful data analysis and decision support.
Introduction to Google Analytics
Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.
Google Analytics for Beginners: Key Concepts and Quick Wins
This class covers the fundamentals of digital analytics and introduces you to the key concepts and metrics of Google Analytics.
Digital Marketing: Key Concepts and Metrics
Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.
Introduction to Performance Marketing
Light on theory and loaded with actual tactics, this 3-hour workshop teaches strategies you can use right away - no matter your industry or company stage.
Intro to App Store Optimization
In this workshop, students will learn how to create a repeatable, scalable process of proliferation and monetisation for their own apps.
UTM Tracking: Maximizing Channel & Campaign ROI
Create UTM codes to track your marketing campaigns!
Advanced Marketing Analytics Bootcamp
This bootcamp is for advanced marketers to build on their data-driven decisions with attribution modeling, statistical significance, and communicating with data.
Advanced Segmentation: The Key to Better Decision-Making Using Google Analytics
Learn how to make data-driven decisions using segmentation in Google Analytics.
Google AdWords for Beginners: Get the Most Bang for your Ad Buck
If you're just getting started with Google AdWords or could use a refresher on the fundamentals, then this workshop is for you.