Google Analytics Bootcamp

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.

218 Times

Introduction to Google Ads

Learn the basics of Google AdWords, including designing effective ad copy, keyword audience targeting, and estimating your ad’s success.

97 Times

SEO for Beginners

Get a practical introduction to SEO and find out how you can implement it into your business.

57 Times

SEO Bootcamp

Learn the basics of SEO with a hands-on workshop that guides you through setting up and optimizing your SEO plan.

6 Times

Intermediate AdWords: Beyond the Basics

Understanding the basics of Google's Conversion & Analytics module is a vital part of successful user acquisition with AdWords.

4 Times

Digital Marketing

Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.

3 Times

Facebook Advertising 101: Making Facebook Advertising Pay

You’ll learn why Facebook advertising is so valuable and the most important things you need to know so that you don’t waste your money.

3 Times

Google Analytics Intermediate Bootcamp

Learn to move beyond simple trend reporting to powerful data analysis and decision support.

2 Times

Introduction to Google Analytics Workshop

Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.

2 Times

Digital Marketing: Key Concepts and Metrics

Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

Introduction to Performance Marketing

Light on theory and loaded with actual tactics, this 3-hour workshop teaches strategies you can use right away - no matter your industry or company stage.

Intro to App Store Optimization

In this workshop, students will learn how to create a repeatable, scalable process of proliferation and monetisation for their own apps.

UTM Tracking: Maximizing Channel & Campaign ROI

Create UTM codes to track your marketing campaigns!

Advanced Marketing Analytics Bootcamp

This bootcamp is for advanced marketers to build on their data-driven decisions with attribution modeling, statistical significance, and communicating with data.

Advanced Segmentation: The Key to Better Decision-Making Using Google Analytics

Learn how to make data-driven decisions using segmentation in Google Analytics.

Google Analytics for Beginners: Key Concepts and Quick Wins

This class covers the fundamentals of digital analytics and introduces you to the key concepts and metrics of Google Analytics.