Tony DeYoung is a hands-on digital marketing and growth hacking consultant to software companies from small startups to leading consumer software brands.
He holds a Masters in Psychology from Yale University and a Masters in Statistics from Stanford. He spends his time between city life in San Francisco and farm life in Western Sonoma.
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Digital Marketing: Key Concepts and Metrics
Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.
Google Analytics for Beginners: Key Concepts and Quick Wins
This class covers the fundamental of digital analytics and introduces you to the key concepts and metrics of Google Analytics.
Google AdWords for Beginners: Get the Most Bang for your Ad Buck
If you're just getting started with Google AdWords or could use a refresher on the fundamentals, then this workshop is for you.
Introduction to Google AdWords
Learn the basics of Google AdWords, including designing effective ad copy, keyword audience targeting, and estimating your ad’s success.
Intro to App Store Optimization
In this workshop, students will learn how to create a repeatable, scalable process of proliferation and monetisation for their own apps.