Tom Willis
Chief Marketing Officer, LawPath
Tom Willis is a digital strategy and marketing specialist with a passion for helping businesses to improve their online presence and connect with new audiences to drive growth.
Tom has diverse industry experience, having worked in digital marketing roles at ecommerce companies (Speets / Yahoo!7), B2B (iStock / Getty Images) and online gaming (Tom Waterhouse). More recently, Tom has applied his expertise to startups; in 2014, he joined LawPath, Australia’s largest online legal service. LawPath has since grown exponentially, assisting over 55,000 businesses, and helping save tens of millions in legal fees.
Tom has taught over 50 digital marketing workshops and courses at GA, specialising in marketing automation, SEO/SEM, web analytics and growth marketing for startups. Tom has also consulted and provided bespoke workshops for leading national and global companies including Uber, Sensis, Commonwealth Bank and Warner Music.
Previously (228):
Hack an SEO Plan in 90 Mins | Online
This is a practical class in which you will create an SEO plan for your business. Define your audience, research keywords, develop content ideas and identify link opportunities.
47 Times
Advanced Facebook Ads Workshop | Online
This workshop aims to dive deep into the different aspects of a Facebook advertising campaign and advanced techniques.
28 Times
Hack an SEO Plan in 90 Minutes
This is a practical class in which you will create an SEO plan for your business. Define your audience, research keywords, develop content ideas and identify link opportunities.
15 Times
Facebook Advertising Bootcamp | Online
Learn how to use Facebook Advertising tools, including Ads Manager, Custom Audiences, the Facebook Pixel, and Custom Conversions to create a powerful Digital Marketing Strategy.
14 Times
Free Class: Digital Marketing for Beginners
Get an overview on the different ways digital marketing can be used to optimise and measure the success of campaigns across various marketing channels.
12 Times
Digital Marketing
Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.
10 Times
Intro to Digital Marketing
In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
9 Times
Free Class: Marketing Post Pandemic - Trends and Effects
How has Covid-19 changed marketing?
7 Times
Digital Marketing Bootcamp | Online
Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.
6 Times
Facebook Advertising for the Win | Online
In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of Facebook advertising in this fast-paced, hands on class.
6 Times
Free Intro to Digital Marketing Class | APAC Livestream
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
5 Times
Digital Marketing One-Day Bootcamp
The success of every company lies in its customer base. This weekend workshop will help you improve your ability and implement a strategy to attract target customers.
5 Times
Search Marketing Workshop: SEO & SEM
This intensive workshop will give you the knowledge to tackle two of the most potent marketing channels for any business - SEO and SEM.
5 Times
Advanced Google Analytics Workshop | Online
Dive in and develop a sophisticated understanding of analysing data and growing your audience through Google Analytics.
5 Times
Intro to Digital Marketing.
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities, and careers.
4 Times
INCUBATE & GA Presents Digital Marketing Masterclass | APAC Livestream
Join INCUBATE & General Assembly for our free masterclass in Digital Marketing.
4 Times
A Beginner's Guide to Email Marketing
This session, aimed at small businesses on tight budgets, will show you how to get started with the basics of email marketing.
4 Times
Introduction to Google Ads
Learn the basics of Google AdWords, including designing effective ad copy, keyword audience targeting, and estimating your ad’s success.
3 Times
Digital Essentials: Two-Day Up-Skill Bootcamp
Digital Essentials Bootcamp is a two-day intensive program designed to provide an applicable overview of the core skillsets required in todays Digital Age.
3 Times
Days of Note: Content Marketing Workout
Are you ready to share your side hustle with the world? Yes? Learn how to create and prioritise marketing content that will actually move the needle for your business.
3 Times
Free Class: How to Land a Job in Digital Marketing
Looking for jobs in digital marketing? This free class will provide an overview of the top skills in digital marketing, where your career could take you and how to get started.
3 Times
How to leverage chatbots in your 2020 marketing strategy
Social media might be slowing, but chatbots are continuing to explode in growth. In this workshop, learn how to start leveraging messaging apps in your marketing strategy.
2 Times
Lean Marketing for Startups and Small Businesses | Online
If you want to reduce your marketing mistakes and increase your successes—this is the class for you.
2 Times
Facebook Advertising for the Win
In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of Facebook advertising in this fast-paced, hands on class.
2 Times
How to Land a Job at a Startup
Get the insider tips on how to launch your career in a startup.
2 Times
Campus Launch + Happy Hour
General Assembly is not a school. It's your job. It's your career. It's your life. Come to a fun and informative Open House at your local campus and meet our expert team.
2 Times
Facebook Advertising Bootcamp
Learn how to use Facebook Advertising tools, including Ads Manager, Custom Audiences, the Facebook Pixel, and Custom Conversions to create a powerful Digital Marketing Strategy.
2 Times
Technology and Marketing in the Digital Age
This engaging speaker series examines how technology impacts — and will continue to impact — the way we live, work, and play.
Digital Marketing Masterclass: Presented by GA + Business Chicks
A holistic look at digital marketing, covering the essential digital advertising platforms, tools and analytics systems, and what it means for your small business.
How to Land a Job in a Startup
Get the insider tips on how to launch your career in a startup.
Introduction to Email Marketing Strategy
Learn how to develop and drive email strategy
Digital Marketing: Key Metrics
Become a data driven marketer with this digital marketing key metrics class.
2022 Guide to Mastering SEO
In this free, two-hour livestream, gain a practical introduction to SEO and find out how you can implement it to drive website traffic.
Business Chicks + GA Masterclass: Digital Marketing 101
Uber and General Assembly are presenting a Digital Marketing Masterclass
Intermediate Email Marketing Workshop
Develop the strategies and techniques that will take your marketing campaigns to the next level.
How to Launch a Career in Digital Marketing
At this event, we discuss the digital marketing landscape, what the role entails, who makes a good digital marketer, and how you can transition into the field.
Digital Marketing Bootcamp
Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.
Eventbrite and General Assembly Present: Event Marketing for Startups
Calling all startups - learn to use event marketing to your maximum benefit!
Sydney SEO Meetup: General Assembly Guest Presents Intro to Digital Marketing Metrics & Measurement
General Assembly are guest presenting a session for the Sydney SEO Meetup Group on Digital Marketing Metrics and Measurement.
Teaching at General Assembly
General Assembly is hosting an instructor panel for prospective instructors and those who’d like to learn more about teaching opportunities.
LAUNCH IT: ONLINE - SEO Basics for Small Business
Learn the basics of SEO with a hands-on workshop that guides you through setting up and optimizing your SEO plan.
Digital Marketing 101
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities, and careers.
[IN-PERSON] Facebook Advertising Bootcamp
Learn how to use Facebook Advertising tools, including Ads Manager, Custom Audiences, the Facebook Pixel, and Custom Conversions to create a powerful Digital Marketing Strategy.