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Tom Willis

Chief Marketing Officer, LawPath

Sydney

Tom is a digital strategy and marketing specialist with a passion for helping businesses to improve their online presence and connect with new audiences to drive growth.

Tom has diverse industry experience, having worked in digital marketing roles at ecommerce companies (Speets / Yahoo!7), B2B (iStock / Getty Images) and online gaming (Tom Waterhouse). More recently, Tom has applied his expertise to startups. In 2014, he joined LawPath, Australia’s largest online legal service. LawPath has since grown assisting over 55,000 businesses, helping save tens of millions in legal fees.

Tom has taught over 50 digital marketing workshops and courses at GA, specialising in marketing automation, SEO/SEM, web analytics and growth marketing for startups. Tom has also consulted and provided bespoke workshops for leading national and global companies including Uber, Sensis, Commonwealth Bank and Warner Music.

Upcoming:

Digital Marketing

Digital Marketing

In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.

4
Tue, 4 December 6:30pm AEDT

Previously (78):

Get Started in Digital Marketing: A Free Class

Get Started in Digital Marketing: A Free Class

Get an overview on the different ways digital marketing can be used to optimise and measure the success of campaigns across various marketing channels.

10 Times

Digital Marketing

Digital Marketing

In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.

9 Times

Hack an SEO Plan in 90 Minutes

Hack an SEO Plan in 90 Minutes

This is a practical class in which you will create an SEO plan for your business. Define your audience, research keywords, develop content ideas and identify link opportunities.

9 Times

Intro to Digital Marketing

Intro to Digital Marketing

An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

8 Times

Digital Marketing One-Day Bootcamp

Digital Marketing One-Day Bootcamp

The success of every company lies in its customer base. This weekend workshop will help you improve your ability and implement a strategy to attract target customers.

5 Times

A Beginner's Guide to Email Marketing

A Beginner's Guide to Email Marketing

This session, aimed at small businesses on tight budgets, will show you how to get started with the basics of email marketing.

4 Times

Intro to Digital Marketing.

Intro to Digital Marketing.

An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities, and careers.

4 Times

Intro to Google Ads

Intro to Google Ads

Learn the basics of Google AdWords, including designing effective ad copy, keyword audience targeting, and estimating your ad’s success.

3 Times

Digital Essentials: Two-Day Up-Skill Bootcamp

Digital Essentials: Two-Day Up-Skill Bootcamp

Digital Essentials Bootcamp is a two-day intensive program designed to provide an applicable overview of the core skillsets required in todays Digital Age.

3 Times

Days of Note: Content Marketing Workout

Days of Note: Content Marketing Workout

Are you ready to share your side hustle with the world? Yes? Learn how to create and prioritise marketing content that will actually move the needle for your business.

3 Times

Lean Marketing for Startups and Small Businesses

Lean Marketing for Startups and Small Businesses

If you want to reduce your marketing mistakes and increase your successes—this is the class for you.

2 Times

How to Land a Job at a Startup

How to Land a Job at a Startup

Get the insider tips on how to launch your career in a startup.

2 Times

Facebook Advertising for the Win

Facebook Advertising for the Win

In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of Facebook advertising in this fast-paced, hands on class.

2 Times

Teaching at General Assembly

Teaching at General Assembly

General Assembly is hosting an instructor panel for prospective instructors and those who’d like to learn more about teaching opportunities.

Technology and Marketing in the Digital Age

Technology and Marketing in the Digital Age

This engaging speaker series examines how technology impacts — and will continue to impact — the way we live, work, and play.

Business Chicks + GA  Masterclass: Digital Marketing 101

Business Chicks + GA Masterclass: Digital Marketing 101

Uber and General Assembly are presenting a Digital Marketing Masterclass

Digital Marketing: Key Metrics

Digital Marketing: Key Metrics

Become a data driven marketer with this digital marketing key metrics class.

Introduction to Email Marketing Strategy

Introduction to Email Marketing Strategy

Learn how to develop and drive email strategy

Digital Marketing Masterclass: Presented by GA + Business Chicks

Digital Marketing Masterclass: Presented by GA + Business Chicks

A holistic look at digital marketing, covering the essential digital advertising platforms, tools and analytics systems, and what it means for your small business.

Campus Launch + Happy Hour

Campus Launch + Happy Hour

General Assembly is not a school. It's your job. It's your career. It's your life. Come to a fun and informative Open House at your local campus and meet our expert team.

Eventbrite and General Assembly Present: Event Marketing for Startups

Eventbrite and General Assembly Present: Event Marketing for Startups

Calling all startups - learn to use event marketing to your maximum benefit!

Digital Marketing Bootcamp

Digital Marketing Bootcamp

Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.

Sydney SEO Meetup: General Assembly Guest Presents Intro to Digital Marketing Metrics & Measurement

Sydney SEO Meetup: General Assembly Guest Presents Intro to Digital Marketing Metrics & Measurement

General Assembly are guest presenting a session for the Sydney SEO Meetup Group on Digital Marketing Metrics and Measurement.

How to Launch a Career in Digital Marketing

How to Launch a Career in Digital Marketing

At this event, we discuss the digital marketing landscape, what the role entails, who makes a good digital marketer, and how you can transition into the field.

Intermediate Email Marketing Workshop

Intermediate Email Marketing Workshop

Develop the strategies and techniques that will take your marketing campaigns to the next level.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More