Tom is a digital strategy and marketing specialist with a passion for helping businesses to improve their online presence and connect with new audiences to drive growth.
Tom has diverse industry experience, having worked in digital marketing roles at ecommerce companies (Speets / Yahoo!7), B2B (iStock / Getty Images) and online gaming (Tom Waterhouse). More recently, Tom has applied his expertise to startups. In 2014, he joined LawPath, Australia’s fastest growing online legal service, to build their digital marketing strategy and team from the ground up.
Tom has taught digital marketing workshops and courses at GA for 3 years, specialising in email marketing, Adwords, digital analytics and growth marketing for startups. As an instructor, Tom is able to combine his passions for marketing, teaching and entrepreneurship.
When he’s not helping businesses with their digital strategy, Tom gets his hands dirty developing apps, blogging, teaching music, and volunteering for a local animal rescue shelter.
Get Started in Digital Marketing: A Free Class
Get an overview on the different ways digital marketing can be used to optimise and measure the success of campaigns across various marketing channels.
Digital Marketing One-Day Bootcamp
The success of every company lies in its customer base. This weekend workshop will help you improve your ability and implement a strategy to attract target customers.
A Beginner's Guide to Email Marketing
This session, aimed at small businesses on tight budgets, will show you how to get started with the basics of email marketing.
Introduction to Google AdWords
Learn the basics of Google AdWords, including designing effective ad copy, keyword audience targeting, and estimating your ad’s success.
Digital Essentials: Two-Day Up-Skill Bootcamp
Digital Essentials Bootcamp is a two-day intensive program designed to provide an applicable overview of the core skillsets required in todays Digital Age.
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Intro to Digital Marketing
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
Intro to Email Marketing Strategy
Learn how to develop and drive email strategy
Eventbrite and General Assembly Present: Event Marketing for Startups
Calling all startups - learn to use event marketing to your maximum benefit!
Digital Marketing Bootcamp
Create an end to end digital marketing campaign using the latest marketing techniques to promote your business or service and drives measureable results.
Sydney SEO Meetup: General Assembly Guest Presents Intro to Digital Marketing Metrics & Measurement
General Assembly are guest presenting a session for the Sydney SEO Meetup Group on Digital Marketing Metrics and Measurement.
Intermediate Email Marketing Workshop
Develop the strategies and techniques that will take your marketing campaigns to the next level.
Business Chicks + GA Masterclass: Digital Marketing 101
Uber and General Assembly are presenting a Digital Marketing Masterclass
Teaching at General Assembly
General Assembly is hosting an instructor panel for prospective instructors and those who’d like to learn more about teaching opportunities.