Thimah Hameed

Head of Social, APAC, Amazon

Singapore

I’m a dynamic, data-driven social/digital communications practitioner with omni-channel experience in B2B, B2C, B2B2C, across APAC/APJ/SEA markets. I specialise in insights-driven content strategy and social media channel strategy to drive customer loyalty and uplift brand value. I have worked across many industries and brands like DBS, Microsoft, Dell, Canon, Estee Lauder and Unilever to create value-driven, creative, and engaging storytelling that is hyper-contextualised for audiences across Social, Owned, Earned and Paid media. I am always curious, continuously learning and constantly trying to push boundaries and rebel against convention. Purpose-driven marketing is the way forward and the "how" is wherein the secret and magic lies.