
Mastering Customer Experience to Drive Growth
Good customer experience is critical to business success, especially for small and mid-sized companies. Yet, SMBs fall short on keeping their customers happy and engaged.
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Theresa Anderson is an award-winning strategic marketing professional. She has a Master's Degree in Integrated Marketing Communications and over a decade of experience working with both agency and in-house marketing teams.
Throughout her professional experience, she has focused on branding, customer experience, digital strategy, integrated marketing, omni-channel strategy, personalization, public relations, research and website development.
When Theresa’s not working, she enjoys traveling and experiencing the world first-hand. In the past ten years she’s visited 11 countries and 21 US states and she’s hoping to double those numbers in the next ten years.
And when she’s not traveling, she enjoys working out, doing crossfit, catching a movie, staying home and watching TV or baking cookies and cupcakes.
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