Tara McFall Photo

Tara McFall

Senior Digital Marketing Consultant, Tara McFall Consulting


Tara McFall is a digital marketing and ecommerce consultant with over 12 years experience across the complete digital landscape. After completing her Bachelor of Commerce at Wollongong University, Tara began her online journey in 2003 managing the first digital marketing campaigns for Rydges Hotels & Resorts and, more recently, building complex enterprise eCommerce solutions, marketing strategies and new digital teams for Moet Hennessy Australia and eBay Australia.

Her experience has taken her from Sydney to Hong Kong and London leading digital marketing efforts for brands such as QT Hotels, Vodafone, Orange, Art Series Hotels, Monster Worldwide and News Digital Media. Tara loves to blend creativity with technical expertise to solve business problems and develop innovative business solutions.

When not teaching at General Assembly Tara can be found teaching or practicing yoga, usually at Bondi Beach.

In recognition of her exemplary service in the classroom, Tara has been selected as a member of General Assembly's Distinguished Faculty program.

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