Designing for Action
This workshop is about making products that help users take specific, targeted actions.
Steve Wendel
Principal Scientist, HelloWallet
Washington, D.C.
Dr. Wendel is a behavioral social scientist who serves as HelloWallet’s Principal Scientist. He conducts original experimental research on savings behavior and coordinates the research efforts of HelloWallet’s advisory board of behavioral economists. Steve recently authored the book Designing for Behavior Change for O’Reilly Media, which describes a step-by-step approach to applying behavioral economics and psychology to products that help people change their daily routines and behavior. He is the co-founder of Action Design DC, a meetup of over 900 practitioners and researchers building products to help users take action via behavioral economic techniques.
Upcoming Courses
Previously (1)
Want to teach at ga?
Join our global community of instructors and help shape the next generation of industry leaders — while moving your own career forward with proven subject matter expertise, leadership experience, and public speaking skills. Teach online or on campus, full-time or part-time.
Learn More