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Steve Wendel

Principal Scientist, HelloWallet

Washington, D.C.

Dr. Wendel is a behavioral social scientist who serves as HelloWallet’s Principal Scientist. He conducts original experimental research on savings behavior and coordinates the research efforts of HelloWallet’s advisory board of behavioral economists. Steve recently authored the book Designing for Behavior Change for O’Reilly Media, which describes a step-by-step approach to applying behavioral economics and psychology to products that help people change their daily routines and behavior. He is the co-founder of Action Design DC, a meetup of over 900 practitioners and researchers building products to help users take action via behavioral economic techniques.

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Designing for Action

Designing for Action

This workshop is about making products that help users take specific, targeted actions.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

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