Unlocking the eCommerce Opportunity by eBay + GA
Learn how to define, create, launch, and measure cross-channel marketing campaigns at any scale.
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Sydney
Steve Brennen is the senior director of marketing and retail innovation at eBay Australia, and is responsible for defining the online marketplace’s marketing and advertising strategy as well as leading all marketing activity across the business. He has been tasked with the challenge of changing consumer perception of eBay to mirror the site’s new direction and service offering – new products from leading Australian and International retailers.
He boasts of nearly 20 years of marketing and sales management experience gained across the telecommunications, financial services and logistics industries, with a particular focus on digital commerce. Prior to joining eBay, Brennen spent four years with digital payments company, PayPal, and more than a decade with Virgin Mobile in the UK and Australia.
Brennen is also chair of ADMA, and passionate about data-driven marketing and the role it plays in helping Australian businesses of all sizes drive growth, build customer advocacy, and develop stronger brands in a digital world.
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