Stephanie Michel

CMO, bellabox

Sydney

Stephanie started her online marketing career in 2003 as a trainee in one of the leading consumer bank in France. At that time, e-commerce was a pretty new marketing vertical. However, she persisted in this area and she never stopped working on online strategies ever since.

Among her major experiences, she led the online acquisition strategy for the French market at Pierre&Vacances Center Parcs Group, Europe’s leader in self-catering holidays. Then, she delivered comprehensive strategies for a portfolio of 5 brands across the group, combining strong online performance actions and impactful branding campaigns. In 2011, Pierre&Vacances Center Parcs Group won the Golden E-commerce Award for Maeva.com acquisition marketing campaign.

End 2011, she gave her career a strong international orientation moving to Singapore to head the marketing team of one of the local leader in group-buying. There, she expanded her online experience around CRM and life time value strategies.

In 2013, Stephanie joined bellabox as E-commerce Director. She implemented a strong online performance strategy leading the company to an impressive growth across Australia and Singapore. She has been heading bellabox’s overall marketing strategy for a year. In this role, she is still aiming at hitting growth targets as well as positioning bellabox brand as a beauty authority on both members and brand partners’ perspectives.

To achieve her goals and provide the company even better value on its biggest market, Stephanie has moved from Singapore to Australia in February 2015.