Spencer Imel has helped companies, colleges, and government agencies successfully adopt Customer Value Management techniques since 2005. With backgrounds in Economics and International Affairs, he specializes in the development of innovative analytic techniques to help organizations of all types meet their goals. Spencer worked as an Economist in the office of Governor John Hickenlooper, a Senior Manager of Retention Marketing at Craftsy and is currently the Director of Marketing & Analytics at Pact. He continues to work with startups and technology companies to grow and retain loyal customer followings.
Customer Value Management Workshop
Join GA on July 10th for a Customer Value Management (CVM) workshop, a customer-centric framework and methodology developed to understand the drivers of customer value.