
Marketing Week | Take Your B2B Marketing from Boring to Brilliant
Join Smitha Virik, Head of Technology of TEAM LEWIS APAC for an in-depth discussion on how B2B brands can take their marketing from bland and blah to brilliant and bold.
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Australia
Smitha has 16 years of multi-market experience, across in-house and agency marketing communications roles in ANZ and Asia Pacific. She specialises in strategic integrated communications and analytics.
In her role at TEAM LEWIS, Smitha works closely with Senior Executives to architect and consult on marketing and communication strategies along the entire path of awareness to conversion. Her role is to ensure that the strategies deliver business impact, drive demand, and increase brand awareness through an integrated approach- external and internal communications, content marketing, social media, digital marketing, and trade marketing.
Smitha believes in always learning, trying new things, and gaining new experiences- both personally and professionally. Her joys in life are psychology and personal development, travelling the world, trying out a new restaurant or bar, tennis and kickboxing.
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