Sheryl Thai initially began her career in the IT&T industry but, with a job loss resulting from the economic downturn of 2009, found herself presented with a unique opportunity to fulfil her passion of starting a cupcake business.
Starting off in her home kitchen with minimal capital, the business started to flourish as name “Cupcake Central” spread through word of mouth and orders starting flowing in. As demand increased, the decision to open up her first cupcake store became imminent and, as a joint venture with her business partner Thin Neu, Cupcake Central’s first storefront in Hawthorn opened their doors in August 2010.
In the last five years, three Cupcake Central stores have opened in Melbourne (with a few pop-ups in between), self-published a cookbook called “Hatch That Dream”, and has won the Entrepreneur of the Year Award 2013 at the Australian Start Up Awards.
Sheryl also seeks to encourage other young female entrepreneurs to go ahead and "hatch" their own dreams. As a co-founder of the League of Extraordinary Women, she provides support, encouragement, inspiration and empowerment to women just like herself, and helps them to turn their dreams into a reality - www.leagueofextraordinarywomen.com.au. Sheryl, in December 2015, took upon the role as CEO of The League to launch it globally.
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