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Shawn Ghuman

Senior Communications Professional, Johns Hopkins Professor, and Media & Content Strategist

Seattle

Shawn S Ghuman is the Communications Director and a founding member of the National Sikh Campaign, a nonprofit aimed at improving the awareness and perception of the Sikh religion in America, as well as an Adjunct Professor with Johns Hopkins University teaching media relations and integrated marketing communications. As a former Media & Content Strategist at Ketchum, a leading global agency, Shawn led multiple high profile, award-winning PR and digital marketing campaigns in the cause advocacy and social impact arena.

Previously a reporter and media relations practitioner, Shawn is well versed in today’s media landscape and has developed relationships with journalists in several verticals, from healthcare and lifestyle outlets to beltway publications and trade magazines. He has helped lead a strategic restructuring of a fully integrated Ketchum multicultural marketing offering and was selected to be on Ketchum’s inaugural Breakthrough Advisory Board – a group of employees tasked with finding innovations in a disrupted industry.

Shawn is a graduate of Virginia Tech and an alumnus of General Assembly, where he took Digital Marketing in their Washington D.C. campus.

Find him @ImOnlyGhuman.

Previously (19):

Intro to Digital Marketing

Intro to Digital Marketing

An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

7 Times

Social Media Strategy Mapping

Social Media Strategy Mapping

Learn how to structure your social media efforts, deploy resources, and ultimately launch a social media campaign based on strategy mapping.

3 Times

Introduction to Digital Marketing

Introduction to Digital Marketing

An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

2 Times

Introduction to Google Analytics

Introduction to Google Analytics

Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.

2 Times

Digital Marketing in the Brewery presented by GA x Optimism Brewing

Digital Marketing in the Brewery presented by GA x Optimism Brewing

General Assembly and Optimism Brewing join forces to bring the power of digital marketing to the Seattle community for one high impact, interactive evening at the brewery!

Digital Marketing Career Panel

Digital Marketing Career Panel

Considering a career as a Digital Marketer? Join us to find out if this might be the right career for you!

Social Media Bootcamp

Social Media Bootcamp

Learn about different social media platforms and how to use them for maximum results. Also see what free marketing tools are available.

Social Media Monitoring and Analytics: How, What, and Why

Social Media Monitoring and Analytics: How, What, and Why

Learn how to understand and analyze social media metrics to help guide strategy, reach goals and connect with your audience.

Digital Marketing Trends of 2018

Digital Marketing Trends of 2018

Digital marketers will predict trends and give us insight into what they believe will be most important digital marketing strategy or tactic to plan for in 2018.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More