Shawn S Ghuman is the Communications Director and a founding member of the National Sikh Campaign, a nonprofit aimed at improving the awareness and perception of the Sikh religion in America, as well as an Adjunct Professor with Johns Hopkins University teaching media relations and integrated marketing communications. As a former Media & Content Strategist at Ketchum, a leading global agency, Shawn led multiple high profile, award-winning PR and digital marketing campaigns in the cause advocacy and social impact arena.
Previously a reporter and media relations practitioner, Shawn is well versed in today’s media landscape and has developed relationships with journalists in several verticals, from healthcare and lifestyle outlets to beltway publications and trade magazines. He has helped lead a strategic restructuring of a fully integrated Ketchum multicultural marketing offering and was selected to be on Ketchum’s inaugural Breakthrough Advisory Board – a group of employees tasked with finding innovations in a disrupted industry.
Shawn is a graduate of Virginia Tech and an alumnus of General Assembly, where he took Digital Marketing in their Washington D.C. campus.
Find him @ImOnlyGhuman.
Intro to Digital Marketing
In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
Social Media Strategy Mapping
Learn how to structure your social media efforts, deploy resources, and ultimately launch a social media campaign based on strategy mapping.
Introduction to Digital Marketing
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
Google Analytics Bootcamp
Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.
Introduction to Google Analytics
Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.
Social Media Bootcamp
Learn about different social media platforms and how to use them for maximum results. Also see what free marketing tools are available.
Digital Marketing Career Panel
Considering a career as a Digital Marketer? Join us to find out if this might be the right career for you!
Intro to Content Strategy
In this class we'll learn how to define a brand’s thematic strategy and how to connect business goals to formats and larger cultural themes and topics.
Social Media Monitoring and Analytics: How, What, and Why
Learn how to understand and analyze social media metrics to help guide strategy, reach goals and connect with your audience.
Digital Marketing Trends of 2019
Digital marketers will predict trends and give us insight into what they believe will be most important digital marketing strategy or tactic to plan for in 2019.
Digital Marketing in the Brewery presented by GA x Optimism Brewing
General Assembly and Optimism Brewing join forces to bring the power of digital marketing to the Seattle community for one high impact, interactive evening at the brewery!