Shawn Ghuman Photo

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More

Shawn Ghuman

Product & Digital Marketing Strategist

Boston

Shawn Ghuman is a co-founder of the National Sikh Campaign, a nonprofit aimed at improving the awareness and perception of the Sikh religion in America, and works for Akoya, a startup within Fidelity, in product management, marketing, and business development. He is also a Lecturer in Johns Hopkins University's graduate marketing program and is a former PR and digital marketing strategist at Ketchum, a leading global agency, where he led multiple high-profile, award-winning campaigns for corporations and nonprofits and was selected to be on the Ketchum CEO's inaugural Breakthrough Advisory Board.

Shawn is an alumnus of both General Assembly's part-time Digital Marketing as well as the part-time Data Analytics course and has been teaching at General Assembly since 2017. He teaches workshops and bootcamps across digital marketing, product management, and professional development. He is a graduate of Virginia Tech and is currently getting his Master of International Business from the Tufts Fletcher School.

Previously (137):

Social Media Strategy Mapping

Social Media Strategy Mapping

Learn how to structure your social media efforts, deploy resources, and ultimately launch a social media campaign based on strategy mapping.

61 Times

Brand Strategy Workshop

Brand Strategy Workshop

This workshop will teach you how building and sustaining brand value matters for your business' competitive advantage in an increasingly commoditised marketplace.

35 Times

Intro to Digital Marketing

Intro to Digital Marketing

In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

9 Times

Introduction to Google Analytics

Introduction to Google Analytics

Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.

5 Times

Social Media Bootcamp

Social Media Bootcamp

Learn about different social media platforms and how to use them for maximum results. Also see what free marketing tools are available.

4 Times

Digital Marketing Bootcamp

Digital Marketing Bootcamp

Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.

3 Times

Introduction to Digital Marketing

Introduction to Digital Marketing

In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

3 Times

Google Analytics Bootcamp

Google Analytics Bootcamp

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.

3 Times

Intro to Content Strategy

Intro to Content Strategy

In this class we'll learn how to define a brand’s thematic strategy and how to connect business goals to formats and larger cultural themes and topics.

3 Times

Side Hustle Skills: Launch Your Own Product

Side Hustle Skills: Launch Your Own Product

Gain exposure to all the basic elements and responsibilities of performing the role of a product manager within a digital company.

2 Times

Social Media Monitoring and Analytics: How, What, and Why

Social Media Monitoring and Analytics: How, What, and Why

Learn how to understand and analyze social media metrics to help guide strategy, reach goals and connect with your audience.

2 Times

Intro to Product Management

Intro to Product Management

Gain exposure to all the basic elements and responsibilities of performing the role of a product manager within a digital company.

Looking ahead: Digital Marketing Trends of 2020

Looking ahead: Digital Marketing Trends of 2020

Digital marketers will predict trends and give us insight into what they believe will be most important digital marketing strategy or tactic to plan for in 2020.

Digital Marketing in the Brewery presented by GA x Optimism Brewing

Digital Marketing in the Brewery presented by GA x Optimism Brewing

General Assembly and Optimism Brewing join forces to bring the power of digital marketing to the Seattle community for one high impact, interactive evening at the brewery!

Digital Marketing Career Panel

Digital Marketing Career Panel

Considering a career as a Digital Marketer? Join us to find out if this might be the right career for you!

Digital Marketing: Key Concepts and Metrics

Digital Marketing: Key Concepts and Metrics

Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

How to Use Storytelling for Personal Branding and Career Success

How to Use Storytelling for Personal Branding and Career Success

Whether you're interviewing for a job, giving a presentation at work, pitching investors, or simply leading a meeting, the way you tell your story matters.

Introduction to Product Management

Introduction to Product Management

Gain exposure to all the basic elements and responsibilities of performing the role of a product manager within a digital company.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More