Social Media Strategy Mapping

Learn how to structure your social media efforts, deploy resources, and ultimately launch a social media campaign based on strategy mapping.

88 Times

Brand Strategy Workshop

This workshop will teach you how building and sustaining brand value matters for your business' competitive advantage in an increasingly commoditised marketplace.

35 Times

Intro to Content Strategy

In this class we'll learn how to define a brand’s thematic strategy and how to connect business goals to formats and larger cultural themes and topics.

30 Times

Intro to Digital Marketing

In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

9 Times

Content Strategy 101

Content is king. Learn to formulate effective strategies and create compelling content to engage with your audience.

5 Times

Introduction to Google Analytics Workshop

Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.

5 Times

Social Media Bootcamp

Learn about different social media platforms and how to use them for maximum results. Also see what free marketing tools are available.

4 Times

Digital Marketing Bootcamp Workshop

Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.

3 Times

Introduction to Digital Marketing

In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

3 Times

Google Analytics Bootcamp

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.

3 Times

Social Media Monitoring and Analytics: How, What, and Why

Learn how to understand and analyze social media metrics to help guide strategy, reach goals and connect with your audience.

2 Times

Side Hustle Skills: Launch Your Own Product

Gain exposure to all the basic elements and responsibilities of performing the role of a product manager within a digital company.

2 Times

Intro to Product Management

Gain exposure to all the basic elements and responsibilities of performing the role of a product manager within a digital company.

How to Use Storytelling for Personal Branding and Career Success

Whether you're interviewing for a job, giving a presentation at work, pitching investors, or simply leading a meeting, the way you tell your story matters.

Digital Marketing in the Brewery presented by GA x Optimism Brewing

General Assembly and Optimism Brewing join forces to bring the power of digital marketing to the Seattle community for one high impact, interactive evening at the brewery!

Introduction to Product Management

Gain exposure to all the basic elements and responsibilities of performing the role of a product manager within a digital company.

Digital Marketing Career Panel

Considering a career as a Digital Marketer? Join us to find out if this might be the right career for you!

Looking Ahead: Digital Marketing Trends of 2023

Digital marketers will predict trends and give us insight into what they believe will be most important digital marketing strategy or tactic to plan for in 2020.

Digital Marketing: Key Concepts and Metrics

Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.