Business
Social Media: Brand Building Tools & Top Trends
Our experts will share their insights, experiences and predictions, while sharing social media best practices and how to apply them to your business.
Shannon O'Donald
Strategist, Crown Social
Seattle
As a strategist at Crown Social, Shannon works with brands such as Bartell Drugs, Amazon, Microsoft, and EMC. She believes great storytelling requires more than a good story; it takes the right audience, setting, and narrator to have an impact. A self-professed spreadsheet addict with a passion for big data, she leverages social tools to create data-driven strategies and campaigns. In the constantly evolving social space, Shannon studies emerging platforms and design thinking. After launching a startup and doing biochem laboratory research, she knows the value of method-based experimentation and innovation.
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