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Shannon O'Donald

Strategist, Crown Social


As a strategist at Crown Social, Shannon works with brands such as Bartell Drugs, Amazon, Microsoft, and EMC. She believes great storytelling requires more than a good story; it takes the right audience, setting, and narrator to have an impact. A self-professed spreadsheet addict with a passion for big data, she leverages social tools to create data-driven strategies and campaigns. In the constantly evolving social space, Shannon studies emerging platforms and design thinking. After launching a startup and doing biochem laboratory research, she knows the value of method-based experimentation and innovation.

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