While digital marketing calls on a spectrum of specializations, Seth is convinced the industry needs more people who can connect the dots. Consequently, he's developed a diverse background over the last six years. He began at an advanced user-acquisition company, LifeStreet, starting in a creative role and growing into a leading business development position. Somewhere in there he found time to design, promote, and crowd-fund a line of rock-climbing pants with BetaBrand. From there, he followed his entrepreneurial spirit by joining his friend in the garage of Cassidy Labs, a kid's toy and book company, where Seth built an e-commerce customer acquisition strategy from the ground up. Now, he continues his growth by leveraging those experiences to coach students and companies through the development and execution of effective digital marketing plans.
Outside of teaching, his current client is an awesome and geeked-out publishing company, called Insight Editions.
Seth graduated with a B.A. in Psychology and Corporate Strategy, from Vanderbilt University.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.