Content Strategy: Think Like a Marketer, Act Like a Publisher
Content strategy combines publishing best practices with marketing know-how. Learn how to build a content strategy within a content marketing framework.
Sarah Linney
Content Strategist & Editor, King Content
New York City
Sarah Linney works closely with a number of leading brands in the competitive business and IT sectors. Since joining the King Content team in October 2014, Sarah has collaborated with clients, the global team and contributors to execute strategies, facilitate topic generation, meet campaign briefs and edit thought-provoking content.
After completing a journalism degree at Charles Sturt University, Sarah joined the infamous ‘Mitchell Mafia’ with a role at Bowral’s 2ST radio station. She then moved onto leading business publication, The CEO Magazine, where she worked as a writer and features editor for three years.
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