Sarah Iooss is the SVP of Business Development, Viacom. Iooss guides the development of strategic partnerships that advance the company’s social, digital and mobile capabilities, along with its industry-leading data-driven marketing solutions. Under her leadership, the Business Development team closed a partnership with Snapchat which extended Viacom’s presence on Live Stories, expanded MTV’s and Comedy Central’s Snapchat Discover channels, and established a multiyear agreement allowing Viacom to sell advertising on Snapchat’s owned and operated content.
Iooss, who joined Viacom in 2004 at Spike, has worked with all brands and all screens during her 12 years at the company.
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