Business
AI-First Product Management
This course is designed to help learners build the product management skills companies are looking for today by blending proven PM practices with the power of AI.
Samantha Hurley
Co-Founder, Marketing Entourage
Melbourne
In her 20 years experience, having worked on four continents, managing three digital transformations and four acquisitions and mergers, Sam has seen marketing and customer experience’s importance in a business’ success become more prominent. Whether that was embedding marketing tactics within an app (rather than the app be the product itself) with Lonely Planet, developing content as a tool to engage and educate with her clients Nike, UEFA, The FA, FIFA and Mastercard, or developing instant customer feedback and reporting dashboards with The Press Association. Sam is passionate about using a human centred mindset to deliver value to customers to drive brand loyalty and engagement. Wanting to make enterprise level strategic thinking accessible to purpose driven business of all sizes, she co-founded Marketing Entourage, a human centred marketing and customer experience (CX) company in 2015, that helps businesses remain human whilst utilising technology to maximise the customers they impact.
Coming up near you
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AI Workplace Fundamentals
This course is designed to prepare learners to use the most powerful Generative AI tools and apply the strategic frameworks needed to leverage them effectively and responsibly.
Data
Data Analytics and Visualization
In this course, the learner will gain a hands-on introduction to data analytics and visualization using SQL and Tableau.
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