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Sam Roth

Sr. Experience Designer, Dollar Shave Club

Los Angeles

Sam’s background in Industrial Design, coupled with his passion for technology, allows him to bring a unique blend of creative, strategic, production, and entrepreneurial skills to his work. As part of Dollar Shave Club’s Experience Design team, Sam facilitates user-centered thinking across their mobile platforms. His current work is focused on shifting consumer behavior by providing new and innovative mobile based solutions. Previous to Dollar Shave Club, Sam worked on a mix of campaign, product, and platform work for clients such as Google, ESPN, Zillow, TacoBell, Anthem, while working for agencies 72andSunny and Deutsch​.

His work has been recognized by The One Show, The Webby’s, The Industrial Design Society of American, Fast Co., The Verge, TIME, Fortune, Engadget, and even tweeted about by the White House.

Sam also holds a position as Adjunct Instructor of Product Design at the University of Oregon and travels there annually to teach immersive workshops geared towards teaching Industrial Designers foundational principles of User Experience Design.

Previously (7):

Designing Habits: How to Create Addictive Products and Experiences

Designing Habits: How to Create Addictive Products and Experiences

25% of apps are opened only once, then abandoned. How do you get people to not only adopt your product, but also leave them with an itch that they keep coming back to scratch?

4 Times

Introduction to User Experience Design (UX)

Introduction to User Experience Design (UX)

This class aims to demystify user experience by giving a practical and simple introduction to UX through exploring some of its core concepts.

2 Times

Consumer Journey Mapping

Consumer Journey Mapping

To successfully create an offering that dramatically shifts behavior, generates habitual engagement, and promotes a profitable cycle, we must first understand the consumer journey.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

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