Sade believes data based decisions leverage technology, profitability, strategy and accuracy. Data and Digital Marketing live at the intersection of art and science, where her passion lies. Data for her doesn't end with analytics from a website, email or social media. This data has served as the fuel for driving ROI. She uses data for behavioral insights on the consumer journey, bridges gaps in the supply chain to increase sales, executes savings goals based on historical data, and optimizes campaigns. Her roles include primarily working with major retailers and brands in digital media planning/operations, account management, and social media marketing. She currently splits her time between Starcom on the Digital Investment Platform Operations team and as a Social Media Marketer for Angels and Tomboys, a skin care line, who landed a deal with Mark Cuban and Daymond John on Season 8 of Shark Tank.
Talk Data to Me: Data-Driven Marketing
This monthly speaker series brings together industry experts to discuss how data is changing the way businesses run and people live.