The Science of Making Money: Establishing the Sales Funnel and Metrics
Gain the foundation you need to build a successful sales organization.
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Ryan’s knowledge and expertise in digital strategy, advertising sales, planning, and buying comes from years spent consulting with hundreds of advertising clients, exploring tactics that will achieve their goals and providing them the maximum return on their investment. Ryan worked at The New York Times on one of the first integrated sales teams, WPP, at one of the first advertising networks, and was the Digital Director at Media-Corps, managing a 6 billion impression per month network. Currently as a partner at Catch24, Ryan works on accounts that include Salesforce, Oracle, and Lufthansa, and is in charge of new business development. With a background on both the agency and sales side, Ryan has personally managed over 20+ million in ad spend and has guest lectured at places like NYU and Yeshiva University, teaching how to both sell and create a comprehensive digital plan.
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