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Ron Lui

User Experience Design Immersive Instructor, General Assembly Sydney


Ron Lui is an Experience Designer, turned teacher and mentor. Over the past four years, Ron has designed the experience for many students of GA's immersive UX courses, nurtured them through the course and led them on their journeys of discovery and synthesis. Hundreds of students have passed through his classroom, who are now active in the industry, facilitating workshops with users and stakeholders, distilling research insights, and crafting meaningful prototypes.

Prior to starting at General Assembly, Ron transformed the user experience in a variety of industries including sleep healthcare, personal and commercial banking, financial investment, councils, IT services, and emergency management. He has worked heavily as a consultant and with in-house product development alike, giving him a spectrum of experience to share with his students.

Ron's classes are usually accompanied with odd sound effects and impromptu karaoke mad-libs. Ron's alter ego volunteers with the NSW State Emergency Service; in his spare time, you may find him running around in operations centres, or cutting up trees in the rain.

In recognition of his exemplary service in the classroom, Ron has been selected as a member of General Assembly's Distinguished Faculty program.

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