Rita Cidre is a marketer, designer, storyteller and the founder and CEO of Anda Pa'l, a fast-growing e-commerce accessories brand for multicultural Puerto Rican women. Rita started her business 2 years ago while working as Marketing Director at Zillow Group, where she managed marketing for the company's largest business: Premier Agent. Prior to Zillow, Rita led customer acquisition for Real Simple magazine in New York and prior to that was a founding member, head fundraiser and the main voice on those pesky pledge drive for Rhode Island's NPR station. Her work has been featured on NBC, Buzzfeed, Mitú and Remezcla and she's been named one of the top 50 female marketers to follow by Search Engine Journal, Hubspot, and Devrix. Rita has an MBA from the University of Virginia's Darden School of Business and a BA from Brown University.
Optimizing your eCommerce Business
You're an eCommerce retailer with a differentiated product and a great consumer value proposition. All you need to do now is optimize your business.
Digital Marketing Remote (Online)
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Digital Marketing Trends of 2018
Digital marketers will predict trends and give us insight into what they believe will be most important digital marketing strategy or tactic to plan for in 2018.