Rebecca Sendel

Global Industrial IoT Segment Solution Leader, Arrow

Denver

Rebecca Sendel is Arrow's lead for IoT on the IBM team. She is a seasoned leader with line of business, product marketing, product management, and engineering experience in technology industries. At Arrow she is responsible for developing end to end IoT solutions that add value across operations and customer experience, and enable development of new products and services. She is also responsible for marketing and selling those solutions through Arrow’s direct sales teams and partner ecosystems. She has a BSEE from Lehigh University and an MBA from Northwestern University. Some of her favorite topics are (of course) IoT, analytics, customer experience, business transformation and collaboration.