Raedene Copeland

Founder, Global Brand Strategist, Achieve Brand Consulting

Seattle

Dr. Raedene Copeland is passionate about empowering individuals through the use of practical, creative and entrepreneurial approaches to achieving their goals. She is a tenured Associate Professor of Apparel Merchandising at Seattle Pacific University and founder-global brand strategist of Achieve Brand Consulting. She teaches a range of business and socio-cultural courses which allows her to stay on the cutting edge of best practices for global brand development. In addition to her academic background, Dr. Copeland has also worked in the industry where she gained valuable experience in sales, customer service, management and crafting strong individual and business brands for success. Her academic and industry experiences have underscored the importance of good leadership, moral integrity and a synergistic approach to ensuring that individuals' strengths and talents are aligned with the best matched tasks. Having migrated from Trinidad and Tobago to pursue her education, Dr. Copeland understands firsthand the opportunities, challenges, and rewards of broadening the scope of one's experience and learning the richness of new cultures and perspectives. Thus she has many invaluable insights on intercultural diversity and succeeding in environments where you are not the status quo. This global perspective is key to her strategic approach to dominating the competition. Academically, Dr. Copeland has received grants for projects exploring global cultures and acclimatizing to new environments and have served on SPU’s faculty diversity committee for the past 5 years. She has also published work on the Thailand apparel industry, Trinidad Carnival, and Active Learning Spaces. Dr. Copeland believes that service is integral to her brand identity and was honored SPU’s Junior Faculty Servant award in 2014. She was also honored one of her alma mater’s most distinguished "40 under 40" young professionals.