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Quaison Carter

Director of Performance and Organic Marketing, Fig

New York City

Quaison (“Kwey-sin”) Carter is a New York marketing strategist, consultant, and educator whose focus is on being able to help brands develop, deliver and grow their marketing strategy, in-house or through their agency relationships.

Since 2005 Quaison has been an instructor at General Assembly helping to build and facilitate the digital marketing curriculum on and off campus with courses that range from setting up Google Analytics to developing a persona-driven multichannel goto market strategy.

As a consultant, Quaison has worked with recognized companies around the world like ExxonMobil in Asia, IMG in Europe and Eileen Fischer in the US, training their internal teams to become better technically sound and objective orientated marketers - regardless of geolocation. His training also includes speaking engagements and workshops helping the C Suite better utilize their workforce

Quaison’s most recent post is as the Director of Organic and Performance at FIG overseeing all Paid Search, Social, SEO and Biddable channels for clients including Macy’s, Virgin Atlantic, Benjamin Moore, Casper, Bright Health Insurance and more.
His background is rooted in digital production where for years he's focused on building the digital experiences businesses need to succeed - from the ground up. This includes companies like State Farm as well as startups in the midst of trying to find their product market fit. Quaison holds a business degree in marketing and entrepreneurship and an MBA from the New Jersey Institute of Technology.

At GA he's been teaching digital marketing, SEO, analytics, paid social and other classes since early 2015.

Upcoming:

Introduction to Google Analytics

Introduction to Google Analytics

Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.

1
Mon, 1 July 6:30 - 9:30pm EDT
Digital Marketing Bootcamp

Digital Marketing Bootcamp

Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.

13
Sat, 13 July 10:00 - 5:00pm EDT
Digital Marketing Bootcamp

Digital Marketing Bootcamp

Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.

13
Sat, 13 July 10:00 - 5:00pm EDT
Introduction to Google Analytics

Introduction to Google Analytics

Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.

14
Sun, 14 July 10:00 - 1:00pm EDT
SEO Training for Startups & Beginners

SEO Training for Startups & Beginners

Get a practical introduction to SEO and find out how you can implement it into your business.

17
Wed, 17 July 6:30 - 9:30pm EDT
Google Analytics Bootcamp

Google Analytics Bootcamp

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.

21
Sun, 21 July 10:00 - 5:00pm EDT
Digital Marketing: Key Concepts and Metrics

Digital Marketing: Key Concepts and Metrics

Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

22
Mon, 22 July 6:30 - 9:30pm EDT
Introduction to Google Analytics

Introduction to Google Analytics

Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.

24
Wed, 24 July 6:30 - 9:30pm EDT
Introduction to Google Analytics

Introduction to Google Analytics

Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.

9
Fri, 9 August 10:00 - 1:00pm EDT
SEO Training for Startups & Beginners

SEO Training for Startups & Beginners

Get a practical introduction to SEO and find out how you can implement it into your business.

12
Mon, 12 August 6:30 - 9:30pm EDT
Introduction to Google Analytics

Introduction to Google Analytics

Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.

19
Mon, 19 August 6:30 - 9:30pm EDT
Social Media Monitoring and Analytics: How, What, and Why

Social Media Monitoring and Analytics: How, What, and Why

Learn how to understand and analyze social media metrics to help guide strategy, reach goals and connect with your audience.

23
Fri, 23 August 2:00 - 5:00pm EDT
Google Analytics Bootcamp

Google Analytics Bootcamp

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.

25
Sun, 25 August 10:00 - 5:00pm EDT
Introduction to Google Analytics

Introduction to Google Analytics

Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.

4
Wed, 4 September 6:30 - 9:30pm EDT
SEO Training for Startups & Beginners

SEO Training for Startups & Beginners

Get a practical introduction to SEO and find out how you can implement it into your business.

11
Wed, 11 September 6:30 - 9:30pm EDT
Introduction to Google Analytics

Introduction to Google Analytics

Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.

30
Mon, 30 September 6:30 - 9:30pm EDT

Previously (68):

Introduction to Google Analytics

Introduction to Google Analytics

Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.

15 Times

Digital Marketing

Digital Marketing

In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.

14 Times

SEO Training for Startups & Beginners

SEO Training for Startups & Beginners

Get a practical introduction to SEO and find out how you can implement it into your business.

12 Times

Google Analytics Bootcamp

Google Analytics Bootcamp

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.

11 Times

Digital Marketing Bootcamp

Digital Marketing Bootcamp

Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.

4 Times

Google Analytics 2 Day Intensive

Google Analytics 2 Day Intensive

Learn how to effectively use Google Analytics to capture and analyze meaningful insights from your data that can drive your business needs forward.

2 Times

Intro to Digital Marketing

Intro to Digital Marketing

In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

2 Times

Social Media Monitoring and Analytics: How, What, and Why

Social Media Monitoring and Analytics: How, What, and Why

Learn how to understand and analyze social media metrics to help guide strategy, reach goals and connect with your audience.

Digital Marketing: Key Concepts and Metrics

Digital Marketing: Key Concepts and Metrics

Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

Digital Marketing Remote (Online)

Digital Marketing Remote (Online)

In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.

Digital Marketing Fundamentals

Digital Marketing Fundamentals

Learn about different marketing opportunities and which are best for your business. Plus, you'll walk away with 2-3 immediately actionable ideas.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More