Preriit Souda is a Director: Data Science working for Kantar TNS UK. Kantar TNS is a leading global marketing research agency within WPP. Preriit’s key focus is to help organisations answer difficult strategic questions by unravelling explicit and implicit human expression through mining social media data.
He has provided real-time analysis of industrial actions, reaction to TV shows, and impact of negative PR. His work has helped develop new products and track brand reputation using social media data alongside more traditional market research approaches such as Survey, focus groups, IOT, Google search data, weather, CRM and mobile data.
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