Business
AI-First Product Management
This course is designed to help learners build the product management skills companies are looking for today by blending proven PM practices with the power of AI.
Preriit Souda
Data Science Director, Kantar
London
Preriit Souda is a Director: Data Science working for Kantar TNS UK. Kantar TNS is a leading global marketing research agency within WPP. Preriit’s key focus is to help organisations answer difficult strategic questions by unravelling explicit and implicit human expression through mining social media data.
He has provided real-time analysis of industrial actions, reaction to TV shows, and impact of negative PR. His work has helped develop new products and track brand reputation using social media data alongside more traditional market research approaches such as Survey, focus groups, IOT, Google search data, weather, CRM and mobile data.
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