Improving Customer Experience with Thick Data Insights
In this workshop, students will learn the four stages of how to gather ‘thick data’ by having great Customer Conversations.
3 Times
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Melbourne
Pip is the founder and CEO of BrandHook, a brand & cx consultancy and is founder of a new business, Hearsay, which helps our clients integrate thick data into their customer experience.
She is passionate about helping businesses get closer to their customers as a way to drive their competitive edge. Current clients includes CUB, Porter Davis, Museum Victoria, Melbourne Zoos, the Vic Gov, Woolworths and others.
Pip also works with CEO’s and executive teams to drive more value out of their customer and brand experiences. As an award-winning keynote speaker, regular industry commentator and podcast host, she gets to share her insight and thoughts. She is also a regular contributor to the CMO, CEO and Marketing Magazines, a Business Mentor for RareBirds and in 2017 was voted by Twitter Australia as #4 of Top 10 twitter accounts to follow.
As well has having degrees in Marketing and Psychology, last year was a graduate of the Australian Institute of Directors.
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