
Brand Storytelling: Creating a Powerful Story That Inspires
Create a compelling brand story by borrowing tried-and-true techniques from narrative fiction and journalism.
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Los Angeles
Phat X. Chiem is the founder of StoryCraft, a brand storytelling and content marketing agency in Santa Monica. Prior to establishing StoryCraft, he spent years as a senior editor at Yahoo managing content for its powerful homepage. He has also worked as a freelance writer and journalist, including as a business reporter for the Chicago Tribune and a news editor for OZY.com. StoryCraft combines his background in journalism and content creation with his experience in business strategy and marketing. He also holds an MBA from Pepperdine's Graziadio School of Business and Management.
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